Orien Trade Group’s Post

China's beauty market is on a remarkable trajectory, projected to surpass $77 billion by 2028. Key drivers include digital innovation, a surge in local brand dominance, and rapidly evolving consumer preferences. From livestreaming on platforms like Douyin to sustainable product innovations, the market is setting global benchmarks. However, it’s not all smooth sailing. Brands face challenges such as intense competition, regulatory hurdles, and highly discerning consumers who demand both quality and transparency. A significant milestone in this journey? Mao Geping Beauty, the legendary Chinese cosmetics brand known for blending art and tradition, has made waves with its IPO on the Hong Kong Stock Exchange. This move not only highlights the rise of local beauty powerhouses but also underscores China’s growing influence on the global beauty stage. What’s next for this dynamic market, and how can brands thrive amidst the opportunities and challenges? Dive into our latest blogpost to uncover the trends shaping the future of beauty in China https://lnkd.in/eGW5r7KY #ChinaBeauty #MaoGeping #BeautyMarket #DigitalInnovation #LuxuryBeauty #Livestreaming #Sustainability

Greetings, LinkedIn connections!   I'm GwiSuk Kim, CEO of RE’DAIL, and I'm thrilled to share information about an upcoming event that's poised to bring together the best and brightest in the beauty industry: the 27th Korea Excellent Products Exhibition.   Mark your calendars for July 4-6, 2024 as we gather at DCC in Daejeon, South Korea for a three-day extravaganza showcasing the latest trends, innovations, and products that are shaping the future of cosmetics.   This year's exhibition promises to be an even grander affair than ever before, with a diverse range of exhibitors spanning the entire spectrum of the beauty industry, from established brands to emerging startups. Whether you're a seasoned professional or just starting your journey in the world of cosmetics, the Korea Excellent Products Exhibition offers something for everyone.   Here's a glimpse of what you can expect:   Discover a vast array of cosmetics brands and products: Immerse yourself in a world of cutting-edge skincare, makeup, and fragrances, and find the perfect additions to your beauty arsenal.   Gain insights into industry trends: Stay ahead of the curve and learn about the latest trends and innovations that are transforming the cosmetics industry.   Explore new business opportunities: Network with industry leaders, potential partners, and customers to expand your reach and uncover new avenues for growth.   For more information about the Korea Excellent Products Exhibition, please visit: https://yesexpo.co.kr/   And don't forget to connect with me on LinkedIn to stay up-to-date on all the latest news and developments in the cosmetics industry!   #Redail #Exhibition #KoreaExcellentProductsExhibition #CosmeticsIndustry #BeautyTrends #Innovation #BusinessOpportunities #Networking

Spent some time at the China International Beauty Expo (#CIBE) recently, and it was an eye-opener for understanding where the beauty industry is headed. Covering cosmetics, supply chains, e-commerce, wellness, medical aesthetics, and more. CIBE hosts six annual events across Beijing, Shanghai, Guangzhou, and Shenzhen, making it a key platform for understanding the dynamics of market innovation. What stood out most? It’s not just about going global—there’s also a strong focus on refining domestic strategies. Brands are finding smart ways to balance international ambitions with solid operations at home, tapping into new channels and partnerships to stay competitive in both markets. One example is the growing focus on the concept of healing industries, which is gaining momentum. This field incorporates diverse products like aromatherapy, herbal skincare, and lifestyle items infused with Chinese cultural elements—a space full of potential. I’ve put together a quick video highlighting some of these trends, which also includes the 2025 event dates—have a look! Whether you’re looking to explore international opportunities or discover new domestic trends, there’s plenty of inspiration here. #BeautyTrends #BusinessStrategy #HealingIndustries #GlobalGrowth #LocalOpportunities

The Chinese Beauty market has significantly upgraded over the last few years. Such a quick momentum has caught many Western brands off-guard. They are losing relevance to Chinese consumers while the premium Beauty segment is facing new types of intense pressure, notably: - C-Beauty brands have heavily invested in their formulas, quality standards and marketing. Many local brands now offer convincing alternatives to global hero products at a radically lower price point. - Aesthetic medicine has become a favorite among affluent consumers: with growing awareness and more accessible pricing, these protocols are making a significant impact in the high-end market. Prestige Western Brands need to deeply understand local consumers' expectations and upgrade their offer accordingly to stay in the game. What would you suggest ? #BeautyIndustry #CBeauty #AestheticMedicine #PremiumSkincare #AntiAgeing #China

🚨 Attention Overseas Beauty Brands! 🚨 Are you navigating the "Great Divide" in China’s beauty market? 🌏💄 Success or failure often hinges on mastering Xiaohongshu (Little Red Book)—the go-to platform for beauty enthusiasts and trendsetters in China. 🔑 In our latest article, we uncover: Why Xiaohongshu is a game-changer for foreign beauty brands. Strategies to stand out and capture the attention of its 300M+ active users. Common pitfalls and how to avoid them. 💡 Don’t let your brand miss out on this golden opportunity. Read more and learn how to position your beauty brand for long-term success in China: https://lnkd.in/gSHBgmtG #BeautyBrands #Xiaohongshu #ChinaMarket #EastoraInsights #GlobalMarketing #CrossBorderECommerce

🌍✨ **The Beauty Industry: Where Development Happens at Lightning Speed!** ✨🌍 In the past, global beauty trends would take years to ripple across the world. Today? What’s trending on TikTok this morning can become a sensation everywhere by tomorrow! 🚀💄 A prime example of this rapid evolution is **MOIRA Cosmetics**, founded by Cristina Ko, sister of NYX founder Tony Ko. 🌟 Presented at the Las Vegas Cosmoprof North America beauty expo this summer and simultaneously debuted other side of the world in Helsinki, Finland - at one of the best beauty destinations: Department store Sokos & Beauty Chain Emotion from SOK 🥳 Moira is following all the trends, and launching them right on time for the beauty lovers - concentrating on top quality with affordable price - vegan, peta-certified and being very active in the Social media. This is more than just a trend; it’s a testament to how beauty brings us together, transcending borders and cultures while keeping us all on our toes. At Nordic Beauty Inc, we’re excited to navigate this fast-paced landscape and be part of the beauty revolution. Let’s embrace the change and celebrate the innovation in our industry! What trends are you seeing take off in your market? Would love to hear! 👇❤️ #BeautyIndustry #Innovation #GlobalTrends #MOIRACosmetics #NordicBeautyInc #changeishere #tiktoktrends

Key takeaways from Deep Dive into Consumer Products Division with Kackie Tang Webinar ✨ 📌 Traditional men's needs often relate to oiliness, and there is a need for educational initiatives to help men understand how products can meet their specific requirements. Interestingly, men tend to prefer unisex products, which can cater to a variety of needs. 📌 During the Q&A session, Kackie addressed how personal experiences and challenges, particularly those related to understanding the consumer ecosystem, have shaped strategies for the division. She stressed the importance of passion and curiosity about consumer needs in developing relevant business plans. 📌 Furthermore, she highlighted the uniqueness of the Consumer Products Division, which allows for balancing global strategies with local market adaptations. This flexibility enables tailored campaigns that resonate with local consumers, utilizing local endorsers to represent Hong Kong identities effectively. #loreallgnite #weareloreal #lorealforyouth #empowered #beautytech #futureofbeauty #careergrowth #upskilling Jade Lui Alan Lau (He/Him) Eunice Lam Vicky Lau

🌟 Discover Why DAISO Beauty is Trending in Korea! 🌟 The Korean beauty market is shifting towards affordable, high-quality products, with DAISO leading the way. Amid economic downturns, DAISO’s cost-effective beauty items and strategic brand collaborations are winning over budget-conscious consumers. Positive social media reviews further boost DAISO Beauty’s popularity, reflecting a growing trend towards practical and budget-friendly consumption. https://lnkd.in/gF-YXDgi

Emerging Market Opportunity - Central Asia, including countries like Kazakhstan, Uzbekistan, Kyrgyzstan, etc., represents an emerging and growing beauty market. As disposable incomes rise and consumer preferences evolve, attending a regional beauty show can help identify new product and service opportunities. Understand Local Consumer Trends - Beauty preferences and buying behaviors can vary significantly by region. Attending a Central Asian beauty show allows you to directly interact with local consumers, understand their unique needs and pain points, and identify trends that may differ from more established beauty markets. Expand Business Connections - These specialized trade shows bring together key players in the Central Asian beauty industry - distributors, retailers, influencers, etc. Attending can help you build valuable business relationships and partnerships to potentially expand into the region. #beautyworldcentralasia #centralasia #tashkent #beautyworld #bmca

Typical business models in the global beauty market We have refined the typical business model map of the global beauty market again. Not only have we analyzed different business models, but also linked the intermediate undertakers on each chain. 😁 This not only helps everyone think about their own business models, but also enables them to find their own positions and be clear about what roles they play and what work contents they perform on each chain. 🌷 For example, the famous international beauty distributor Luxasia： 👍 Luxasia Group is a leading beauty brand management group, and its business model includes brand agency and management, a diversified brand portfolio, and the integration of online and offline sales. Additionally, Luxasia Group enhances the professionalism of its brands by conducting product training for retailers and consumers. By continuously adapting to market changes and consumer needs, Luxasia Group achieves sustained growth and increases brand value. 👍 👍 👍