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Over half of US consumers (57%) plan to celebrate Memorial Day, and their top plans are: 👪 Gathering with family and friends (57%) 🌭 Grilling (52%) 🍳 Cooking/baking (29%) Food tops the Memorial Day shopping list (83% of consumers plan to purchase), followed by alcoholic beverages (44%). Among those who plan to purchase alcohol, the top choices are: 🍺 Beer (76%) 🍷 Wine (42%) 🍹 Spirits or spirit-based drinks (36%) 🍸 Hard seltzers or canned cocktails (35%) Read the press release: https://bit.ly/3UU5rBU #Numerator #MemorialDay #summer #consumerbehavior #shopping #insights #consumersentiment
