Storytelling is an essential aspect of our existence. They help us understand, trust, remember, and connect. So why then tell your story as a founder? We love to know “behind-the-scenes” and that's essentially what your story is. It’s a peek behind the curtain into why your company exists What drove you to create it and what you’ve gone through to make it grow? And most importantly, it’s a story that conveys passion about your business idea. So that others can know why you feel so deeply committed to your company’s goals. It is not your company overview or a detailed account of your company history. It’s an emotional narrative. And you can tell it straightforwardly, or get creative. #africa #todayafrica #africanstories #africanentrepreneur #storytelling
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