Orora’s Post

Hey Beer Aficionados! Let's dive into the timeless allure and practical advantages of 22oz Amber Beer Bottles, affectionately known as "Bombers," in the craft beer realm! Celebrating the Craft in Every Sip!   ** Crafting Heritage:   The Bomber bottle, a nod to the brewing legacy, is reclaiming its place in the craft beer scene. As brewers weave stories into their creations, these "old-school" bottles become vessels of tradition, connecting us to the rich tapestry of craft beer heritage.   ** Artistic Canvases:   Bombers aren't just containers; they're canvases for brewers' creativity. With larger surface areas, craft brewers are showcasing stunning label designs, sharing narratives, and turning each bottle into a collectible piece of beer art. It's an "old-school" aesthetic in a modern craft beer world.   ** Sustainability on Tap:   The sturdiness and reusability of Bombers contribute to a sustainable brewing ethos. Home-brewers, in particular, appreciate the eco-friendly nature of these bottles, reducing waste and emphasizing the value of a timeless vessel in the world of craft beer.   ** Aging Elegance:   Ah, the magic of bottle conditioning! Bombers, with their larger capacity, provide the ideal canvas for bottle aging beers. The extended maturation process in these "old-school" bottles enhances flavors and transforms each sip into a nuanced experience, appreciated by seasoned beer connoisseurs.   ** Home-Brewer's Canvas:   Home-brewers, the unsung heroes of craft beer, find Bombers to be the perfect vessels for their creations. These bottles, once emptied of commercial brews, become the canvas for home-brewed experiments. It's the ultimate recycling story – from craft brewery to homebrewery!   **Crafting Memories:   Bombers aren't just about the liquid inside; they're about crafting memories. Whether shared among friends or savored solo, these larger bottles lend themselves to communal experiences, making each craft beer moment more special. Here's to the Bomber bottle, where tradition meets innovation, sustainability, and a canvas for craft beer creativity. Share your favorite Bomber memories or the homebrews that have found a second life in these iconic vessels! #CraftBeer #BeerCulture #BomberBottles #SustainablePackaging #CraftsmanshipInBeer

Temperature Perfectionists: The Mannheim Difference 🍺🌡️ #BrewingFacts: At Mannheim Craft Brewery, temperature isn't just a detail - we’re obsessed with it! Myth: Any cold beer is good beer. Fact: Perfect temperature = perfect flavour! ✅ We never serve our Craft Beer until the temp is just right ✅ This applies in our taprooms AND everywhere we serve our Craft Beer. Our commitment to ideal serving temperatures: • Lagers: 42-48°F (6-9°C) • Ales: 44-52°F (7-11°C) • Stouts: 50-55°F (10-13°C) Call us finicky, but that's what sets us apart. We're not just another pint - we're a perfectly served craft experience. Experience the Mannheim difference. Every sip, at its flavour peak! #MannheimCraftBrewery #PerfectPour #CraftBeerExcellence #TemperaturePerfectionists

We had an interesting conversation with our design team today about how much branding drives the success of craft beers. We know in an instant a craft beer when we see the branding on a bottle or beer tap. I confess to often opting for a new beer purely on the basis of a bar tap with a label that triggers the hipster in me! 😊 #craftbeer #campaigns #design

Our team are always on the lookout for a new craft beer so it was a bit sad to see this slate in the corner of a London pub. On first glance it's an RIP to the craft dream. Or is it? is it a testament to the success of craft beers in carving out a niche in an ultra competitive market and the need of major brewers to buy a little of that cool for their brand? The big brewers are always going to struggle to innovate and it makes sense for them to easily acquire new flavours and markets than do the hard yards themselves. The success of craft beers over a sustained period of time has helped redefine the market for beer, making beer palatable to new audiences, younger people, women, etc. As consumers we can instantly recognise a craft beer just by the label. But there maybe risks for these labels in losing their identity, tastes, flavours and sense of cool once absorbed by the majors. Can (craft) brewers maintain that success in a time of increasing of runaway inflation, soaring raw material costs and shifting consumer trends? We hope so! #beers #branding #brewing

A question for you. There are so many pictures of Craft Beer on all social media platforms. But as an industry, what would you like to see across all platforms? Are photos of your beer/event or venue enough? Is there a way we can get more people interested in trying some of the fantastic Craft Beers that are on offer?

Next week, I will be at #Lille2024 to discuss with representatives from the entire #beer value chain the challenges and opportunities ahead of us.   With their Manifesto, The Brewers of Europe set their vision of the future they hope for the brewing sector and what they would like to see the #EU achieve in the next mandate.   Read my latest blog post to learn more 👇   #BeerFuture

🍺 this week’s beer/leadership musing: In my first foray into a New South Wales pub I tried to order a pot of their finest. The response was: “Stupid Victorian, we have schooners here” So I ordered a pot of schooner*…. Which didn’t go well either (For non-Australians: ‘pot’ + ‘schooner’ are names for glass sizes, which oddly differ between states) When I finally got my beer 2 more odd things: It tasted a lot like the yeast bombs in Victoria and another patron referred to it as ‘mother’s milk’ - presumably to endorse its distinction? Pureness? I wasn’t sure (and still aren’t) Since that time the choice of beer has broadened considerably and we seem to order schooners or pints. My experience of leadership has similarly developed. Initially it came with different labels, but was expressed very similarly. Nowadays the label ’leadership’ covers all kinds of expressions. Some are outdated. Some have a legacy that is no longer useful. Most of the newer ones are more flavourful + unique. It has progressed to the point that people have a choice and (like craft beer), many are exercising that choice. What’s your experience? Cheers 🍻 #whataboutthebeer #leadershipchoice #wheredidthepotgo

Good piece from Dave Infante on VinePair with commentary from Bryan Roth. This is an honest reflection of the current tension in the business. I've been preaching for a while "What got us here won't get us there." It's not my phrase - that credit is to Marshall Goldsmith, but it's pointedly true. From the article: "'You have to start thinking more about what you’re making as a vehicle for these flavor experiences, and not as a representation of what the beer [style] is.' Put another way, brewers have to stop thinking like brewers, and start thinking like customers." It's incredibly hard for anyone who enjoyed the wave of success pre 2019. Brewers were trend setters. Customers flocked to them for the NEXT THING. Drinkers delved into books, social media and brewery tours to learn. It was a wonderful and simpler time for beer. But those phases do not last by nature. Within this mess, there is always a place for "beer flavored beer" and breweries that uphold its virtue. But the scale of the industry and new adoption will rely on FLAVOR forward propositions and some clever marketing. https://lnkd.in/g6KCQKC9

🍺 Five tips to improve your beer tasting skills 🍺 👇 Register below to learn more in this upcoming session, hosted by Mirella Amato as part of the Craft Beer Professionals Fall Virtual Conference. 👅 This is the perfect chance for beer lovers to familiarize themselves with WSET's Systematic Approach to Tasting.

Using beer styles that were designed to categorize beers for competition's sake and side-by-side comparison as marketing terms to consumers was never going to work long term. I have been hung up on a stat that Bart Watson shared from the Harris Poll results that ~50+% of consumers that don't drink craft beer abstain because they do not like the flavor... This bewilders me as there are more flavor possibilities and representations in beer today than ever before in history. Could the answer be dropping antiquated and non-consumer-friendly beer styles to describe our beers and using flavor anchors to position our products? We MUST be better at conveying the things that matter to drinkers if we want them to pull our products off the shelf!