Tom O'Rourke’s Post

Is your hotel website your best salesperson, or is it costing you bookings? Consider this: * 83% of U.S. adults prefer booking trips online * An estimated 700 million people made online bookings in 2024 * 70% of customers research on mobile devices If your website is 3+ years old, it might be time for a refresh. Even newer sites can benefit from updates to stay competitive. Why invest in your website? * It's often the first impression for potential guests * The entire customer journey now happens online * Mobile optimization is crucial for capturing bookings Beyond redesigns, consider vanity pages for targeted experiences like weddings or adventure travel. They can supplement your brand and boost new revenue streams. What should you expect to invest? $15,000-$25,000 As a strategic hospitality marketing agency, we can ensure your site is technically sound, mobile-optimized, and built for conversion. Is your website ready to convert browsers into bookers in 2025? #HotelWebsite #DigitalMarketing #ConversionOptimization

GX design doesn't mean replacing your entire booking system. Want to reduce booking engine abandonment? Here's how to do it: Keep SynXis for room distribution to third-party websites We implement Skipper as your booking engine component Benefit from GX design optimization The result? Rates and availability become easily accessible to potential guests, streamlining their booking journey without overhauling your entire system. Curious how this integration could boost your direct bookings? #HotelTech #BookingOptimization #GXDesign  #RevenueManagementConsultant

PPC Advertising: Your hotel's gateway to prime search real estate. But is your investment maximized? Consider these facts:\ Google processes 8.5 billion searches daily 27.6% of clicks go to the first search result PPC can put you at the top for strategic keywords Getting visitors to your site is crucial, but it's only the first step. The real success lies in turning those visitors into bookings. Is your website optimized for conversion? Key points: PPC secures visibility in a crowded market Invest $500 - $6,000+ monthly in ad spend Consider $200 - $900+ monthly for expert management Remember: A seamless booking process is essential to maximize your PPC ROI. How are you ensuring your PPC traffic converts into reservations? #HotelMarketing #PPC #ConversionOptimization  #RevenueManagementConsultant

User experience matters: If guests can't easily find room information, availability, and pricing on your website, they'll leave. How are you ensuring a smooth path from inspiration to booking? Have you explored GX design to enhance your hotel's digital journey? #UserExperience #HotelWebsite #GXDesign  #RevenueManagementConsultant

Creating a winning hotel marketing budget for 2025? Here are 3 crucial considerations: 1. What are your hotel's 2025 goals? It's not just about more bookings. What's your focus?  • Driving direct bookings? Consider metasearch investments.  • Boosting organic traffic? Think blogs and SEO strategies.  • Enhancing brand awareness? Explore display ads and social media management. Align your budget with your specific objectives. 2. What are your current operating costs? Before allocating funds, know what's already committed: • Marketing staff costs • Software and website expenses • Outsourced work fees  Understanding these helps you strategize in-house efforts vs. partnering with marketing experts. 3. Who is your ideal audience? Business travelers or leisure seekers? Maybe both? Your target guest shapes your entire marketing approach. Remember: There's no one-size-fits-all budget. Your hotel's unique brand, location, and audience should guide your strategy. Ready to craft a budget that drives results? Let's discuss how to optimize your 2025 marketing spend. #HotelMarketing #2025Budget #StrategicPlanning

Is your digital marketing budget working against you? PPC costs and OTA commissions can quickly erode your bottom line. Smart hoteliers are finding the sweet spot between these channels and robust direct booking strategies. Let's discuss optimizing your marketing mix.  #HotelMarketing #ChannelManagement #RevenueManagementConsultant

Does your 2025 marketing budget have a plan to back it up? Driving direct bookings and building brand awareness requires more than just allocating funds. It demands a clear roadmap with defined goals and strategies. Are you positioning your hotel for success with a diverse marketing mix? We've compiled a guide to help you plan. Ready to optimize your budget for maximum impact? DM me and I will send along the guide. #HotelMarketing #BudgetPlanning #2025Strategy  #RevenueManagementConsultant

Scenario: Out of 10 leads, 6 show interest, but only 1 books.  Sound familiar? Instead of increasing marketing spend, consider optimizing your website and booking process. How are you improving conversion rates for existing leads? #HotelMarketing #ConversionOptimization

Did you know that 4 out of 5 potential guests abandon the booking process for independent hotels? While abandoned cart tech seems like a quick fix, it doesn't address the root cause. How can we prevent abandonment by enhancing the entire guest journey? #HotelTech #GuestExperience