ORTOVOX’s Post

🌟 Exciting News from the Latest Canton Fair! 🌟 We are happy to share some #fantastic new developments from our recent exhibition! 🚀 Our team has been hard at work developing new and innovative outdoor #sportsbags, and we're excited to present our latest product videos. 🎥 👀 Check Out Our New Videos 👀 Explore the latest features and cutting-edge designs that will take your outdoor #adventures to the next level. Whether you're into #hiking, biking, or any other outdoor activities, we have the perfect gear for you! ⛰️🚴♂️ 💬 We Want to Hear From You! 💬 What products caught your eye finally? Which features are you most excited about? Let us know in the comments or feel free to reach out directly. Your feedback is #invaluable in helping us create the best #bags for your needs. 🌐 Join the Conversation! 🌐 Don't miss out on the latest trends and innovations in outdoor sports equipment. Follow us for more updates, and let's embark on this exciting #journey together! #OutdoorSports #Innovation #NewProducts #CustomerFeedback #StayTuned #USL

🌟 Exciting News from the Latest Canton Fair! 🌟 We are happy to share some #fantastic new developments from our recent exhibition! 🚀 Our team has been hard at work developing new and innovative outdoor #sportsbags, and we're excited to present our latest product videos. 🎥 👀 Check Out Our New Videos 👀 Explore the latest features and cutting-edge designs that will take your outdoor #adventures to the next level. Whether you're into #hiking, biking, or any other outdoor activities, we have the perfect gear for you! ⛰️🚴♂️ 💬 We Want to Hear From You! 💬 What products caught your eye finally? Which features are you most excited about? Let us know in the comments or feel free to reach out directly. Your feedback is #invaluable in helping us create the best #bags for your needs. 🌐 Join the Conversation! 🌐 Don't miss out on the latest trends and innovations in outdoor sports equipment. Follow us for more updates, and let's embark on this exciting #journey together! #OutdoorSports #Innovation #NewProducts #CustomerFeedback #StayTuned #USL

This Wednesday marked my six-month milestone at Rights and Brands, officially ending my test term (It seems that they still want to keep me). I've enjoyed every damn moment, and it feels great to work with amazing brands in a company where I can be myself and my ideas are valued + I get to work with fantastic clients and awesome colleagues. Here are some key takeaways so far (The last 5 ones I learned during our sales meeting in Norway) 1. Behind the best brands, there is always a story. It can also be a story of band, designer etc. We love our brands. 2. We are here to help our customers open up new markets and discover new target audiences for their excellent products through licensing. When our customers succeed, we succeed 3. We continuously strive to evolve and discover new ways to help our customers and proprietors succeed even further. 3. Licensing offers nearly countless opportunities for success to those who want to be pioneers and stand out from the crowd. Think and dream big. 4. I love my clients and colleagues ________________________________ 1. Cross country skiing after 25 years break equals pain. 2. Finnish after ski music is awful 3. Swedish after ski music is awful 4. Norwegian after ski music is awful 5. After ski music is generally awful

Cycling Event Organisers Here's An Easy Way to Connect with Riders Netflix's “Tour de France: Unchained” Season 2 is a fantastic opportunity to engage with your current customers and attract new entrants. Starting on June 11, Netflix will air its exciting eight-part docuseries "Tour de France Unchained," which goes behind the scenes of last year's Tour de France. For sportive and cycling event organisers, this is a perfect moment to strengthen relationships with your existing customers and attract new, younger riders who love watching Netflix. How to Boost Your Entries with TDF: Unchained Check out our tips and tricks to make the most of the buzz around Netflix’s TDF Unchained and The TDF itself: 1. Email Your Customers Send a friendly, personalised email to your existing customers, giving them a heads-up about Netflix's TDF: Unchained starting on June 11 and this year’s Tour de France starting on June 29.  Use eventrac’s FREE email marketing. In the same email, promote your events with a strong call to action. Offer a limited-time discount or a percentage off to encourage quick sign-ups. Why not add a double-sided referral incentive? It’s a great way to get your existing customers to bring in new ones.  Fun fact: PayPal grew by 1650% using referral marketing! 2. Get Social Reach a wider audience by posting a special offer with tags referencing TDF and Netflix’s Unchained. This will increase the chances of your post being seen by your target audience. Connect with Your Riders Using eventrac With so many sporting events still to come this year, it’s time to plan how to tap into the excitement around these major televised events. eventrac’s FREE email marketing and unrivalled online marketing tools help you stay in touch with your customers, keep them updated on the latest sports news, and grow your events. Work Smarter, Not Harder with eventrac Book a quick call with us to see why so many ambitious endurance sports event organisers use eventrac's online technology and support services to grow their events and businesses.

Recently I’ve seen many posts like this. Now it is time for me. I am thrilled to announce that starting in April I joined… La Sportiva Mandala users. Shoes from this Italian brand have been with me since I started climbing outdoors. Initially, I went for Miura and Solution, partly inspired by Adam Ondra's unconventional use of the Miura on his left foot and Solution on his right during the first ascent of Silence, the world's first 9c route. Both allowed me to progress quite nicely, enabling me to climb over 500 routes across Europe, including 7a in my first season — a goal I set, according to SMART rules (living example that it works) at the season's outset. As I delved deeper into modern indoor climbing, I transitioned to the Otaki, which offered a better fit for indoor boulders. Interestingly, despite feeling less comfortable with the heel hook than Solution, Otaki still allowed me to climb my most challenging outdoor route, where a good heel hook was key. As I think of returning to outdoor climbing, I'm eager to try something new. La Sportiva's cutting-edge… no edge technology, promising more precise footwork, caught my eye, and I'm excited to see where it takes me. Just like in my work, trying new techniques ignites my motivation. By the way, this article isn't sponsored by La Sportiva, but if you're interested, feel free to contact me. I'm an extremely average climber, but with your help, I can be among the best climbers working in the scientific field of drug development 😀.

WHY EVERYONE’S SWAPPING THE COUCH FOR THE OUTDOORS More people are engaging in outdoor activities, and this trend is great news for all of us. Many are choosing to hike, cycle, and explore nature, creating new opportunities in the market.  Our latest blog post for B2B channel explores this trend and highlights how NORTHFINDER’s high-quality, durable gear meets these growing demands.  Key points:  ·        Lifestyle Changes: People are more attracted to outdoor activities as a means of improving their physical and mental well-being. ·        Growing Popularity of Outdoor Sports: Activities like hiking, cycling, and ski mountaineering are seeing a significant rise in popularity. ·        NORTHFINDER's Solutions: We are dedicated to providing gear that enhances outdoor experiences, offering durability and functionality. ·        Market Opportunities: Partnering with NORTHFINDER allows you to capitalize on this trend, offering your customers the best in outdoor apparel and equipment. Explore the full article here: https://lnkd.in/dmD-Qkjc Our strategic approach aims to engage everyone involved — from the Brand to Consumers and Retailers — encouraging active participation. It is important to balance the needs of both consumers and retailers to achieve long-lasting positive results. Your feedback is important! Share post & send your comments or ideas related to this topic. #OutdoorActivities #MarketTrends #NORTHFINDER #B2BPartners #CustomerEngagement

Stage six of the Vuelta a Espana (the Tour of Spain, one of Cycling's three Grand Tour events) began 𝙞𝙣𝙨𝙞𝙙𝙚 𝙖 𝙨𝙪𝙥𝙚𝙧𝙢𝙖𝙧𝙠𝙚𝙩 with the cyclists actually riding down aisles lined with groceries and even up an escalator before exiting onto the roads to officially get the stage underway. If the goal of sports marketing is to create memorable and authentic activations between a sports property and its sponsor brand, this one wins the prize. While It's not realistic to lift this as a best practice directly (I don't foresee LeBron James dribbling through the produce department any time soon), there are three great lessons here to apply to any marketing partnership. 𝟭. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲. With the landscape of sports and advertising becoming increasingly crowded, it's more important than ever to develop creative, fresh, share-worthy content to maximize the value of your investment. Don't be content doing what's always been done before. 𝟮. 𝗧𝗲𝗹𝗹 𝗮 𝗚𝗼𝗼𝗱 𝗦𝘁𝗼𝗿𝘆. Find a way to showcase your brand in the context of the event. Marketing doesn't feel like advertising when it's additive to the fan experience, it's all part of the story of the event. Give fans a story to tell. 𝟯. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗠𝘂𝘁𝘂𝗮𝗹 𝗩𝗮𝗹𝘂𝗲. Both Carrefour and #LaVuelta gained exposure far beyond what they would receive on any typical stage of the race by fully committing to celebrate their partnership and taking a bold chance to do something different. #SportsBusiness #SportsPartnership #FanExperience #Storytelling

Planning a trip to your favourite motorsport event? Here are 5 essential tips to ensure an unforgettable experience: ➡️ Research: Dive into event details, including date, location, schedule, and ticket availability. Explore additional attractions or activities nearby to maximize your trip. ➡️ Accommodation & Transportation: Book accommodation near the venue in advance and plan transportation to and from the event. ➡️ Pack Essentials: Sunscreen, hats, ear protection, comfortable shoes, and water bottles. Check the weather forecast and pack accordingly. ➡️ Stay Informed & Connected: Keep up with event news and announcements via official apps or social media. Connect with fellow fans for tips and insights. ➡️ Capture Memories & Enjoy: Bring a camera to document the experience, but remember to fully immerse yourself in the atmosphere and enjoy the races. Find more top tips & guides here: https://lnkd.in/gvw_VMYs Plan, prepare, and embrace the excitement!

To all the bike brands that sell #D2C – check this out! Many passionate cyclists proudly ride your bikes and wear your gear, and they are keen to share their product love and experience with others. Do you leverage this opportunity? Because you should! Check out a discussion I recently had with Global Head of Customer Service from Canyon Bicycles GmbH, Dirk Dammert, and Silvan Dillier, pro cyclist of team Alpecin-Deceuninck. Watch the full episode here: https://lnkd.in/gBmf4Jnz It contains these topics: 01:53: Silvan on what is his role in the team is and what team dynamics exist. 14:40: Silvan talks about what it means to ride alongside cycling superstar Mathieu van der Poel. 18:17: Dirk explains how an ambassador like Mathieu van der Poel influences Canyon customers. 21:24: Silvan shares what drives him to organize community live events. 28:05: Dirk on why Canyon actively involves their customer community in their online store for peer to peer advice. 30:20: The results delivered by the community on Canyon's online store. 30:48: How the community advice is integrated in the Canyon online store and how real-time community advice works 33:55: How do community members become a Guuru? 41:46: Handle success and defeat – Silvan shares his experience and why this lead him to start his brand Captain Attitude. 53:14: Find out what Canyon customers say after a live exchange with the community. #community #sharingpassion #brandlove

"It feels like they are in a bubble and have no need to include us." ⛵ Barcelona is currently hosting one of the oldest and most prestigious sporting events: The America’s Cup. And although I’m gutted that the Italians got kicked out in the semi-finals, I’m excited to be watching the (first ever!) women’s team race in this event. The sports(wo)manship and the performance of the athletes are truly impressive. 💪 But, it took a while until I connected to the event. Because although I've always loved sailing and everything that has to do with the ocean, the America’s Cup felt distant, not relevant, and elite. And I’m not alone in feeling this way. As one of my local friends put it: “It feels like they are in a bubble and have no need to include us.” And this is exactly where the importance of building an emotional connection between brand and audience comes in. From a marketing perspective, the America’s Cup does a fantastic job when it comes to international coverage, how efficiently they manage their social media accounts (visual storytelling on point!), and how they offer big advertising platforms for their sponsors. ⭐ But I think they missed the chance to build a true connection with the people who live here in Barcelona—and might not be well-versed sailing enthusiasts (yet). One might say that this has never been the focus of the America’s Cup, but I disagree. Because I think every brand needs to build an emotional connection with their audience to stay relevant and memorable. And I want to believe that Barcelona is part of their audience. I think the key in building an emotional connection with your audience is to create an experience that make people feel included, valued, and part of something bigger. 🤝 Some brief ideas of how this could have been done better, in my opinion: sharing stories of how the teams (athletes and organization) connect with the city beyond the races, incorporating locals and their stories in the communication, creating more touchpoints across the whole city, education more around the races (rules, race reviews), and making the event feel more accessible (e.g., invitations and free entries for residents, after-work sailing sessions). The event is not over, and I am curious to see how the "hot phase" will play out—in regard to both sport and marketing! 🥳 Let´s go, Luna Rossa! 🇮🇹 #americascup #barcelona Source of the picture: America’s Cup Press Kit