OS Studios - A Project Worldwide Agency reposted this
Last week, we finalized Year 4 of the AT&T Annihilator Cup, a 4-week gaming tournament featuring 20 of gaming's top talents battling against one another in four different gaming titles to determine whose expertise can truly translate across all of gaming. This year, we had the unique opportunity to include AT&T's new partner, Riot Games, and their global favorite, League of Legends. But we didn't stop there - we also brought back an exciting update to our custom Fortnite Map, showcased for the first time ever an exclusive character in Street Fighter 6 with our partners at Capcom, and finally encapsulated the tournament with the newly launched CSGO2. While this program has seen four total renditions, this was a year of firsts - new titles, new creators, and new ways for fans to engage with the content they love. Working with our partners at Twitch, we introduced "AT&T Drops," a series of contextual rewards per week based on the title at play, rewarding viewers on select channels just for watching and engaging with the tournament, to critical acclaim. Suffice to say this year was a complete success. Tournament Stats: (4 Game Days over 4 Weeks) -> 118.1K avg. CCV -> 165.1K avg. peak CCV -> 1.9M total hours watched -> 1.1M total chat interactions Highlights / Clips: League of Legends Icon Tyler1 Shares his AT&T Fiber Story - https://lnkd.in/gb7gbseK Street Fighter Legend MaxDood Shares some love for AT&T- https://lnkd.in/gw-42tQH Agent00 Showcases the uniqueness of AC and some love for his teammates during CSGO Week - bringing together talent that would never get the chance to play - https://lnkd.in/gdjRnF9T Read More about Annihilator Cup Here: https://lnkd.in/gaw5DQv5 Massive shoutout to tournament winner Doublelift for a dominate performance across multiple titles! Huge shout outs to our partners at AT&T that give us the vision to put these events together - Mario Artesiano Sean Franz Jacklyn Pate - and the team I get to work with and see grow each and every day Tayler Durtschi Rachel Byrd Tyler Ott and so many more. Finally, none of this is possible without the collaboration from our agency partners from Jocelyn Parmenter Daniel Chung Anton Capria Marcel Feldkamp Reed Trimble - their partnerships allow us to create a genuine moment for all gamers to engage with. More to come in 2025!
Marcel Feldkamp
2mo
Thank you for another amazing year Taylor Sollazo and team!!
Jason Apfelroth
2mo
Congrats on another awesome year!
Warren Lentz
2mo
This is fantastic! Congrats on wrapping up a successful Year 4 of the AT&T Annihilator Cup! It sounds like an action-packed tournament. Some key highlights that stood out to me - - Inclusion of New Partners & Titles: Adding Riot Games and League of Legends, showcasing a custom Fortnite map, and featuring an exclusive Street Fighter 6 character demonstrates innovation and audience engagement. - AT&T Drops Reward System: This is a creative way to incentivize viewership and boost audience participation. - Impressive viewership numbers: The average CCV, peak CCV, total hours watched, and chat interactions all point to a highly engaged audience.
Mark Sarsha
2mo
Can't believe it's already been 4 years for the AT&T Annihilator Cup! I was there for year #1 helping fill the talent roster. I remember Jake'n'Bake taking the win the first year! He trained across multiple game titles and came out victorious. Congrats to the Wasserman team on another great AT&T Annihilator Cup!!
Anton Capria
2mo
Appreciate great partners like yourself! Another year on the books 🤝 .
Darren Glover
2mo
Congrats on another great year!! 👏🏻👏🏻
Chad Steiner
2mo
Major congrats, another great year in the books!
Brian Millman
2mo
Crushing it
A big W every year
Vice President, Partnerships at Bad Moon Talent
2moBest one yet! Thanks again for trusting our creators to be a part of this year 🤝