A very interesting article of how the retail and his advisers are evolved 📌
After nearly two decades in luxury retail, Sarai Shivana had grown accustomed to working alongside a certain type of salesperson – someone with a thick book of loyal clients, usually poached from a rival brand. But when she landed at a big luxury brand in Chicago as an “expert client advisor” last year, Shivana was surprised to meet stylists and advisors from “all walks of life.” (At this particular brand, an expert client advisor is a management-level salesperson with experience in clienteling.) “You didn’t have to come from working at Dior or have a book to be [considered],” she said, noting the brand typically gave inexperienced salespeople “back of house” roles and allowed them to work their way up. “They really opened up the doors to every different demographic — every level of experience.” Read the full story by BoF's Sheena Butler-Young.
