🚨 Breaking News: The Booking.com fine and its implications for the hospitality industry The Spanish competition authority CNMC has fined Booking.com €413 million for practices related to its dominant market position over the past 5 years. This significant decision marks the largest penalty ever imposed under unfair competition laws. In this presentation, we break down: - What happened - What this might mean for listings on Booking.com in the future - How to prevent potential negative implications We’d love to hear your thoughts on this development. Share your opinions in the comments. Or book a call to discuss how to best manage your listings moving forward, through the link in the comments. 👇

The Mews Booking Engine stands out for more than just being a booking engine. What sets it apart? 🎨 Customizable: Tailor images, descriptions, and colors to reflect your brand's identity 📱 Mobile: Catering to the increasing trend of mobile reservations, ensuring seamless booking experiences 🎯 Guest-centric: User-friendly, intuitive, and allows easy integration of multiple services/stays 🔐 Secure payments: Providing multiple secure options for handling payments In addition to these benefits, properties can unlock further advantages by connecting with partners like Becurious - your route to your guests. Thomas Dieben and his team offer expertise in analyzing conversion rates and optimizing strategies. Learn more in the latest edition of Hotelvak magazine.

Recent Reviews: Prioritize the most recent reviews (within 3-6 months) to ensure the property’s current condition is reflected. Read more 👉 https://lttr.ai/AYQiO #Booking #Bookingcom #OnlineReservationSystem

Recent Reviews: Prioritize the most recent reviews (within 3-6 months) to ensure the property’s current condition is reflected. Read more 👉 https://lttr.ai/AYP7a #Booking #Bookingcom #OnlineReservationSystem

🤔 Hyper-personalization is the future of success and the hospitality industry may be one of the first to embrace it. In today's era, personal data is readily available, and the customization of online experiences is inevitable. Just think of how Netflix recommendations reflect your viewing habits or how Amazon suggests products based on past purchases. 🌍 OTAs are offering curated travel itineraries, covering everything from accommodations to dining to local events, so why present guests with generic booking pages? With all the focus on Gen AI, it's only a matter of time before hyper-personalization will be everywhere. #personalization #hospitalityindustry #futureofsuccess

Ever wonder if discounts really influence guests? They do. A good deal catches attention. But, it's not just about discounts. Guests want #value . They're after more than a cheap stay; they want a memorable experience. So, yes, discounts matter, but they're just the start. The real deal is providing value that goes beyond the price tag. It's about creating an unforgettable stay. In the booking game, it's a balance. #discounts grab attention, but value seals the deal. Guests appreciate a good bargain, but won't compromise on a satisfying experience. In short, it's the mix of savings and an exceptional stay that truly captivates guests.

I had a terrible night's sleep in a hotel, and it gave me a conversion idea that could radically improve hotel room booking rates. Here’s how it works: Remove the discount on your booking page and add this line: Imagine it’s 3 am, you are deep in sleep, and this happens: [add ▶️, which when clicked, plays a recording from within a room of sirens and racing street cars.] Even if noise wasn’t a criteria for the booker, it will now become a key variable. It’ll also significantly reduce price sensitivity and increase conversion rates. It would be for me, at least.

This is a very interesting move from Booking.com. Curious to see how hotels will react to this 🧐. Are we allowing Booking.com to do whatever they want or are we being bold and take action and control? In my opinion, this is a driver and opportunity for hotels to become stronger in their direct booking conversation. Allowing an even bigger advantage for their guests to book and offer the best rates, saving commission, getting the guest data and keep the interest and cash flow from pre-paid bookings for yourself. Yes, platforms like Booking.com are big and will never go. It’s a great way for guests to source potential hotels for their upcoming trip. But, chances are high that at some point they will visit your hotels website and that’s the moment for you to convert them with your unique and best offer. 💡Follow the conversation and experts insights from Max Starkov, Thibault Catala, Fabian Bartnick, Silvia Cantarella, etc. on Hospitality Net via the link below. Jeroen Vaassen what is your take on this move from Booking.com 😎?

Just learned some crucial insights about Booking.com that I wanted to share with you all: - Reviews Glitch: If renters don't mention both positives and negatives in their review, hosts can't reply. This loophole allows malicious reviews to impact your rating. Remember, you can ask renters to amend their review within 90 days by contacting them directly via phone. Communication Tip: Post-checkout, only mobile phone communication is allowed; no chat messages through the platform. -360-Degree Photos Issue: Booking.com's 360-degree photo feature has been on the back burner for over a year. Hold off on paying extra for this kind of photos until the glitch is resolved to avoid disappointment when you try to upload them on booking.com.

👏 Booking.com is doing it right! 👏 I just received a request from Booking to provide feedback on my stay, and one thing was obvious: they understand the challenge of motivating people to give feedback after using their product! So they use certain cognitive principles to engage customers on that step. So, how do they do it at Booking.com? Easy: They don't make the user stick to a minimum length for feedback, which could put people off from sharing their thoughts. Instead, they motivate them to write longer, more detailed reviews by giving status updates and inspiring feedback as they keep writing. They also throw in some interesting questions to help the user get started, like "What did you think of the hotel's breakfast? How was the location?" As I've learnt with Growth.Design case studies (go check them!) users are more likely to stay engaged when they receive instant feedback on their actions. 💡 tl;dr: Avoid imposing strict rules on how users should interact with your product. Give them the freedom to explore and engage in ways that suit them best, showing them the benefits they'll gain from taking action and aim to spark their curiosity and excitement.