OTHERWAY reposted this
Given buying a house is such a massive part of building a life, the Rocket brief was all about evolving their legacy whilst also giving the brand way more heart. With a new mission to ‘Help Everyone Home’ the entire design system is built to showcase the genuine care, passion and pride the Rocket team has for all their customers. It’s been super interesting doing this in a category that’s not exactly famous for its (positive!) emotions. After all, mortgages are the one product none of us actually want to buy.
Obsessed 😍
Such an amazing piece of work 👏
beautiful
I'm obsessed watching this!
Great name Jono! 😉
Such great work 🚀
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2moLove the focus on humanizing the mortgage process! Jono.