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What is YouTube video campaign? Video campaigns allow you to reach and engage with your audience on YouTube, Google TV, and through Google video partners. When you create a Video campaign, you can choose from different campaign goals, campaign subtypes, and ad formats that tell people about your products and services and get them to take action. #DigitalMarketing, #VideoAds, #MarketingTips, #SocialMedia, #onlineadvertising

No question that YouTube is King when it comes to viewership. That's where all eyeballs live. Period. Whether you're a #cpg and focused on upper-funnel or #retail and focused on mid-lower funnel, YouTube should play a major role in your media mix. How you handle your #contextualtargeting strategy is what must come next.

📊 Navigating the complexities of video advertising? In our recent episode, Lisa Raehsler shares invaluable best practices, and Jamil Zabaneh offers advice on how to optimize your budget across platforms like YouTube, Facebook, and Instagram before taking the plunge into OTT. Tune in for actionable strategies and insights to make your video ad campaigns more effective. #DigitalMarketing #VideoAdvertising #MarketingAdvice #DigitalMarketingDomination

(Download) The latest Video Marketplace Report from FreeWheel explores the expanding digital video landscape and current audience viewing habits. We look at the unique opportunity of the live environment, and the potential to reach large numbers of simultaneous viewers across premium video.   A few key focuses in the report: Live premium video expansion across digital Updates on connected TV growth A new breakdown of programmatic vs. non-programmatic in the live environment

As a recent guest on podcast Digital Marketing Domination, Jamil Zabaneh and I chat about one of my favorite ad topics - video ads! I discuss how 🔸 I believe video advertising isn’t growing as quickly as it could because creating the assets is complex and time-consuming for many SMBs. 🔸 While it’s generating more revenue for platforms like Google, many advertisers struggle with the technical demands. 🔸 AI *could* help streamline the process, but it seems only those with large budgets can fully optimize their video ads. 🔸 Despite the challenges, my clients love this channel for reaching the right audiences! 🤳 Check out the full episode at one of the these links: Spotify: https://spoti.fi/4dlUvVZ Apple Podcasts: https://apple.co/3AyU6AI Amazon Music: https://amzn.to/4dl4qLh iHeart Radio: https://ihr.fm/4ck8biZ

In our eCom Pulse episode with Vinny O'Brien, discover the distinction between entertainment and social media platforms when it comes to user behavior and sales. Find out how video can be a powerful entertainment channel and how it can attract more viewers. Let's dive into the world of online entertainment! #EntertainmentCommerce #VideoContent #UserBehavior #DigitalMarketing #VideoChannel #SalesConversion #OnlineEngagement

If you're like most of us, the buzz around OTT is never-ending. But let's not forget the power of YouTube TrueView ads! 🚀 This article serves as a timely reminder that TrueView ads can effortlessly tap into those coveted YouTube video views. 🎥 YouTube is an industry beast, and it's high time we leverage its unparalleled demand and success with a complementary TrueView campaign. #OTT #YouTubeTrueView #DigitalAdvertising #MediaSellers #ProposalsThatConvert 💼💡✨ https://lnkd.in/gRT2AGqj

YouTube has come up several times in my conversations with top performing real estate teams. They're using it to send out videos to their prospects and clients as well as running ads. Based on the demographic data below, no wonder Youtubers are some of the highest paid people in media. How are you leveraging YouTube for your business? #advertising #audiencetargeting #audienceengagement #sellingrealestate

What can brands learn from how YouTube have engaged the creator community? 🤔 A couple of weeks back, YouTube Creator Marketing Lead, Lucy Woodall joined me on stage at the Adwanted Events Future of Audio and Entertainment conference to discuss how creators can be attributed to the platform's continuous success. Key insights included: 🔬 Hyper focusing on creator selection; a big following doesn't automatically equal big engagement or conversion. The creator and their audience has to connect with your brand, and often the more niche a subject matter, the more connected an audience is 🕰 A longer term relationship with a creator pays dividends in authenticity, loyalty and added value 🤝 When working with creators, build the campaign together 💪 Everything must be intentional and purposeful ❤️ A loyal follower will follow the creator from platform to platform You can check out the talk in full here:   https://lnkd.in/ezUZNTyG Thanks for having us Adwanted Events, Kat Hendry Steven Scaffardi Sam Tidmarsh and Isabella Chudley #creatormarketing #influencermarketing #youtube #community THE FIFTH

Meet the new American audience: Deloitte’s 2024 Digital Media Trends report looks at how Gen Z is reshaping media and entertainment.