Ovative Group’s Post

The era of "do more with less" is here. And it's changing the game for marketers. As budgets tighten, the old divide between brand and performance marketing will disappear. Siloed teams and strategies will give way to a unified, full-funnel approach. Every dollar spent will need to drive real business impact, not just vanity metrics. This means the rise of advanced multi-touch attribution. Brands will demand a holistic view of how all touchpoints work together. CMOs will arm themselves with data to defend marketing investments to the C-suite. It won't be easy, but it's necessary. The brands that adapt to this new era of accountability will be the ones that thrive. Those stuck in their old ways will struggle to justify their existence. Where does your marketing org stand? Have you broken down the walls between brand and performance? It's time to unite around the customer journey and business objectives. Source: https://lnkd.in/gBvP4W-r ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

Exciting Insights from BookMyMarketer on the #Growth #Opportunity: Unlocking The Full Potential Of #PerformanceMarketingCampaigns The #advertising landscape is evolving rapidly, and so are the strategies that drive success. BookMyMarketer highlights key shifts in performance marketing, emphasizing the power of combining reach and performance strategies for long-term success. Discover the follwing 5 #Performance #Approaches: 1. Simplify account structure for efficient #AILearning. 2. Optimize with #automation for maximum results. 3. Build diverse creative for broader audience #engagement. 4. Ensure #highqualitydata to capture fresh intent signals. 5. #Measure #incrementalsales for true campaign #success. Learn from success stories like MAC Cosmetics and Pandora, showcasing how embracing these approaches can lead to increased awareness, consideration, and conversions. The key takeaway: #Growth comes from reaching new #consumers. Are you ready to unlock your business's full performance potential with BookMyMarketer? #PerformanceMarketing #DigitalTransformation #MarketingStrategies

Hi everyone, There’s still time to register for our upcoming webinar, “Mastering Conversion and Engagement Marketing with Full Budget Control”! 📅 Date: Thursday, 25.07.2024 🕒 Time: 15:00 Register here to receive the webinar link: https://lnkd.in/dEFgitRV Join us to learn how to: -Increase sales and reduce Consumer Acquisition Cost. -Boost brand engagement. -Collect valuable 1st party data. -Measure campaign performance across the entire funnel. Don’t miss out on this opportunity to enhance your marketing strategy. If you can't attend, registering will ensure you receive the recording. 😉 Hope to see you there! #freewebinar #hashting #conversionmarketing #engagementmarketing

The marketing landscape keeps evolving. Feeling lost? Don't worry! Here are the top 5 questions marketing teams are asking in 2024: 👉 What's trending? How can I align my marketing with cultural shifts to grab attention? 👉 Omnichannel or Bust? How can I create a seamless brand experience across all marketing channels? 👉 Content is King (or Queen!) What kind of content will resonate with my audience and keep them engaged? 👉 Keeping Customers Close How can I prioritize customer retention strategies? 👉 Measuring Up How can I effectively track the results of my marketing efforts? By answering these questions, you can develop a strong marketing plan for 2024 and beyond! #socialmediamarketer #socialmediaforbusiness #socialmediamarketingagency #communitybuilding #socialmediaconsulting #SoftSkills #PeopleManagement #Creativity #Empathy #AIandJobs #socialmediaservices #socialmediamarketing #socialmediamarketingstrategy #FutureofWork #HumanSkills 

If you've studied growth before, you will know the "Four P's;" Product, Placement, Promotion and Price. Where the Four Ps focus on audiences, channels and pricing, the Ansoff Matrix is more effective for a broader view of markets and uses the older Four P framework within each of the 4 Ansoff quadrants. The goal is to use marketing as the foundation of your strategy but harness data, design and product to work as a single interactive unit for long-term success. - 🌐 https://lnkd.in/gzypXXcH . . . . #growth #marketingstrategy #ansoffmatrix #datadriven #designthinking #productdevelopment #marketanalysis #audiencetargeting #channelstrategy #pricingstrategy #interactivemarketing #longtermsuccess #businessstrategy #digitalmarketing #integratedapproach #marketexpansion #strategicplanning #innovation #branddevelopment #customerengagement

As we dive into Q3, it's crucial for businesses to focus on personalized marketing. By leveraging data analytics, businesses can gain deeper insights into client needs and preferences, allowing for tailored messaging and offers that resonate on a personal level. This approach not only boosts engagement but also significantly enhances conversion rates. In today’s competitive landscape, personalization is no longer a luxury—it’s a necessity for staying relevant and driving impactful results. #Marketing #CorporateStrategy #Personalization #ClientEngagement #Q3Goals

Not necessarily pointing fingers at the workers right away☝️ Let's consider the reasons behind such situations. There could be many⬇️ - Product issues - Ineffective funnel - Misdefined target audience and communication channels - Non-converting offers - Advertising setup problems - Frequent account suspensions - Lack of testing and analysis - Low advertising budget - Brand positioning misalignment with advertising and so on. In this post, I've outlined the 4️⃣ most common issues I encounter in my work and what to do to address the situation. #marketing #analysis #marketingresearch #productmanagement

Do you track brand awareness, intent and reputation? If not, Dan P. at BoldLens is the person to speak to to find out how to do it accurately, efficiently and cost effectively 👇 📈 #brand #brandawareness #reputation #brandtracking #AI 📈