Having now spent 15+ years media training executives, it’s easy to wonder if what you’re coaching about authenticity and storytelling really still resonates? Which is why our latest podcast conversation with Lauren Lewis of KTLA was so refreshing and inspiring. Doesn’t matter your company or industry, it’s real human storytelling that moves the needle with the media you want to reach. Here’s to more of that in 2024! #mediatraining #storytelling
Welcome to another episode of The Stream, an Allison podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape! On this episode, Lauren Lewis, a producer for one of the most watched local news stations in the nation, KTLA, joined to talk about what makes a good segment guest and what your email should include to grab a producer’s attention. Lewis also explains why most local news segments now have a national audience. Tune in: https://lnkd.in/eNSBpBiu
