OYA Consulting’s Post

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Why we love local area marketing strategies to engage communities 👩❤️👩 : 🤝 Increased local engagement: Foster stronger connections within the community. 🤝 Targeted marketing: Reach specific audiences effectively and efficiently. 🤝 Enhanced brand awareness: Boost visibility and recognition among local consumers. 🤝 Building trust and credibility: Establish a reputable presence in the community. 🤝 Generating valuable insights: Gather data to inform future strategies and decisions. 🚀 The Moreton Money Buy Local Activation Campaign exemplifies the success of local marketing strategies. By engaging 62 local businesses and airing 84 commercial and promo ads, they reached 76,800 people with a total of 260,400 impacts. 🚀 This four-week campaign involved local radio commercials, the Hot 91.1 FM street promo team engaging with the community, and social media, creating significant community engagement and awareness. We loved seeing communities activated, families engaging in treasure hunt delights and prizes, further deepening engagement and awareness but more importantly #supportinglocal businesses and generating sales in areas that need a boost. This campaign's success highlights the power of targeted, community-focused strategies in delivering measurable results. 📈 So enjoyed collaborating with City of Moreton Bay Matchsticks Marketing Agency and @hot91.1FM Christine Wilson Grant Ferry on this awesome project. ⭐️ #LocalMarketing #CommunityEngagement #MoretonMoney #OYAStrategy

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And that's a wrap on our Buy Local month! 🎉 We had an amazing final weekend at Bribie Island with the Hot 91 - Sunshine Coast promo team, meeting many families and enjoying one last treasure hunt! 🗺️💎 Huge shoutout to our fantastic Moreton Money Bribie Island businesses for making this event special! 🌟 ⭐ Island Designs ⭐ Who's On First ⭐ Kenilworth Island Bakery ⭐ Golden Prawn Seafood ⭐ Bribie Island Seaside Museum ⭐ Richardson & Wrench Bribie Island ⭐ Annie Lane Cafe ⭐ Robbie's Crystal Cauldron ⭐ Inner Room Bribie ⭐ Grow Plant Nursery ⭐ Village Deli Bongaree Thank you for your support! 💖 #MoretonMoney #TeamMoretonBay #BackALocal #VisitMoretonBay #ThatsDeliciouslyMoreton #FollowTheLove #MoretonBayBusiness #MoretonBayRegion #MoretonBayMade #JustDownTheRoad #DiscoverMoretonBay #ThisIsQueensland #CityOfMoretonBay #WhatsOnMoretonBay #KeepItLocal #SupportSmallBusiness

Christine Wilson

Business Advancement | Small Business Ambassador | Diploma of Event Management | Event & Marketing Professional, Stakeholder Engagement, AMI Member

3mo

It has been an absolute delight working with you Pamela Becker .. thank you for your amazing work and bringing my vision for this activation to fruition with so much success ! 🙌

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