Sertan Burak Ozkan’s Post

I always thought it will be other way around. Congratulations Sensor Tower on this acquisition. I love both products, hybrid will be extremely dope to use :) Within joined forces I hope that: - Retention & CPI data points will be finally available with good estimates - Pricing model will be attractive for smaller companies & indie developers - New visualisations & AI Assistants will be available for better data exploration to gain better market intel and rising categories, genre comparisons. #f2p #gaming #mobile #data #analytics #productmanagement

In this 100+ page data.ai report you’ll get a full breakdown of: 📱 Which high-growth and emerging sectors are poised for mobile disruption in 2024 🤖 How AI is revolutionizing the mobile space across industries, from retail to travel to food delivery 📲 Which apps and games are dominating the mobile market in each region 📈 How global trends of app usage, downloads, time spent and revenue impact your business objectives 🕵️ Here’s a sneak peek of some of the numbers 👇🏻

📣 We are excited to announce that data.ai has joined Sensor Tower! 💎 This union represents a historic milestone in digital marketing and mobile app intelligence. 📊 We are excited to join the Sensor Tower team and delve into the next chapter of insights and analytics on the digital economy! 🔗 For more, head to the link in the comments. #mobile #marketdata #insights

🚀 Exciting News in the App Analytics Market! 🚀 According to the latest report by Market Research Future® (MRFR), the App Analytics Market is predicted to surpass USD 8.13 billion by 2030, with a remarkable CAGR of 17.03%. This incredible growth presents a wealth of opportunities for professionals in the tech and analytics space. Source: https://lnkd.in/dk-WGfG9 As the demand for app analytics continues to surge, it's crucial for businesses to harness the power of data-driven insights to optimize their app performance and user experience. Whether you're a seasoned professional or an aspiring talent in this dynamic industry, now is the time to dive into the world of app analytics and make an impact! Stay ahead of the curve and unlock the potential of app analytics in driving business success. Join the conversation and explore the possibilities that lie ahead in this thriving market. #AppAnalytics #MarketTrends #DataDrivenInsights #TechIndustry #MRFRReport #BusinessGrowth

Next up is Jonathan Harman, Head of Data at JCDecaux UK, sharing how CACI’s Transactional Spend Data and Mobile App Data have enabled JCDecaux to more accurately measure campaign success at a location-based level despite the looming end of the third-party cookie. #DataSummit2024 #DataSummit #acorndata #acorn #ocean #customerdata #consumerdata #customerinsight #segmentation #data #consumerbehaviour #personalisation #marketing #marketingstrategy #digitalmarketing #customerexperience #event #datascience #ai

📊📱 Exciting developments in the field of app analytics! A recent report by Market Research Future® (MRFR) predicts that the app analytics market is set to exceed USD 8.13 billion by 2030, with an impressive CAGR of 17.03%. This growth is attributed to the increasing demand for data-driven insights in app development and marketing strategies. App analytics plays a crucial role in understanding user behavior, measuring performance, and optimizing user experience. By leveraging these insights, businesses can make informed decisions and drive their app's success. Stay ahead of the competition and harness the power of app analytics to unlock your app's full potential! 📈💻 Check out the report here: https://lnkd.in/dk-WGfG9 #AppAnalytics #DataDrivenInsights #AppDevelopment #MarketResearch #Innovation

Imagine an app store that's built for performance marketers, by performance marketers. We have one, and it's called nova Intelligence. nova makes it easier for our teams and clients to make meaningful growth decisions with confidence, simplifying data and empowering scalability, fast. Listen as CEO Jeff Mason walks through how we leverage these applications for our clients' needs. -- You can learn more about nova Intelligence here: https://lnkd.in/gdJY6d9p #data #technology #nova #performancemarketing

𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩 𝐈𝐧𝐭𝐞𝐥 𝐆𝐞𝐭𝐬 𝐚 𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫 𝐔𝐩𝐠𝐫𝐚𝐝𝐞: 𝐒𝐞𝐧𝐬𝐨𝐫 𝐓𝐨𝐰𝐞𝐫 & 𝐝𝐚𝐭𝐚.𝐚𝐢 𝐌𝐞𝐫𝐠𝐞 𝐁𝐮𝐜𝐤𝐥𝐞 𝐮𝐩, 𝐚𝐩𝐩 𝐰𝐨𝐫𝐥𝐝! Sensor Tower and data.ai (formerly App Annie) are merging to become a mobile app intelligence behemoth. This isn't just a big deal, it's a game-changer. 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬... Superhuman User Insights : Dive deeper into user behavior with granular demographics and regional data, letting you target your audience like never before. X-Ray User Journeys : Track user movement across the entire digital ecosystem, not just app stores. See the whole picture and optimize your strategy. Future-Proof Data Privacy : Stay on top of evolving data privacy regulations with the combined expertise of both giants. 𝐁𝐮𝐭 𝐰𝐚𝐢𝐭, 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐦𝐨𝐫𝐞!! This powerhouse could unleash next-generation mobile marketing tools, helping you : Master User Acquisition & Retention : Identify new customer segments and craft strategies for long-term app growth. Monetization Mania : Discover hidden opportunities to skyrocket in-app purchases and ad revenue. Stay Ahead of the Curve : Get insights into emerging trends and competitor activity to dominate the competition. Don't worry, though! Both Sensor Tower and data.ai platforms will remain operational for a smooth transition. This is just the beginning of an exciting new era for mobile app intelligence. #mobileappintelligence #appmarketing #datamerger

With a new year right around the corner, the Heap Team polished up our crystal ball and looked inside to see what’s coming next in the tech world. 🔮 What did we find? The Top 10 Predictions for Digital Experience Teams that we expect to see. First up: Mobile and cross-device analytics will begin catching up with web. 🏃♂️ Why? The number of mobile users is skyrocketing…but mobile analytics still lag far behind web analytics. This is a huge problem. 🚀 Our call: Closing the gap between mobile and web experiences will increasingly be what makes–or breaks–product and app success. Curious what else made its way on the list? Stay tuned as we share more! In the meantime, check out our deep dive into Mobile vs Web use here 👉 https://lnkd.in/gJrKvTWu

"When implemented as part of a thoughtfully designed IT training initiative, DAPs help organizations get employees and partners up to speed faster." As we wrap up Q1 of 2024, Gina Smith PhD and Anubhuti (Anu) Mehta have published the first DAP MarketScape. Along with Amy W. Loomis, Ph.D., this is the culmination of some phenomenal effort to define what IDC thinks of this category, and to set the baseline for all the improvement that this technology space will see in this coming year. This is my top pick from their advice for buyers - "Prioritize user experience (UX). The most effective DAP solutions prioritize exceptional user experiences." And here is my top pick from key findings of the research (Not just mine, by the looks of it) - "Advanced analytics: Enterprise software users tell IDC that the most important characteristic of a DAP is the presence of advanced analytics" To know more about a vendor with exceptional UX and Analytics capabilities, you can access an excerpt of the report in the link below 😀. And it's not just our product. We also have an award winning customer success and services team, who will perform herculean labours to make sure our client gets the best. Get in touch with us! PS: This is shaping up to be a great year 3 at Whatfix with Tathagata Das Sarma, and I'm looking forward to what else we can do this year!