Over a quarter of the US population has a disability. To recognise National Disability Independence Day, our experts explore how brands can meet the needs of every one of their consumers ➡️ https://ow.ly/xX3p50SKPpi
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Today marks National Disability Independence Day and the 34th anniversary of the Americans with Disabilities Act (ADA). There is now more awareness of the different types of disabilities than ever before. But despite this, more than 80 percent of brand homepages still fail to meet Web Content Accessibility Guidelines (WCAG) standards. In recognition of this significant day, I wrote an article with my colleagues Emanuel Wasson V & Drew Calladine to explore how brands can do more to embrace consumers with diverse needs. https://lnkd.in/eAMK4jg7 #DisabilityIndependenceDay #ADA #Inclusion #Diversity #Accessibility #DigitalAccessibility #WCAG
Accessibility in practice: What inclusive brands do… | PA Consulting
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Great work on an important issue. What more can organizations do to build accessibility and inclusivity into their products and services? Happy Birthday ADA 🎈 Reach out if you’d like to understand your commitments and compliance to meeting these standards. #ADA #accessibility #compliance #inclusivedesign
Today marks National Disability Independence Day and the 34th anniversary of the Americans with Disabilities Act (ADA). There is now more awareness of the different types of disabilities than ever before. But despite this, more than 80 percent of brand homepages still fail to meet Web Content Accessibility Guidelines (WCAG) standards. In recognition of this significant day, I wrote an article with my colleagues Emanuel Wasson V & Drew Calladine to explore how brands can do more to embrace consumers with diverse needs. https://lnkd.in/eAMK4jg7 #DisabilityIndependenceDay #ADA #Inclusion #Diversity #Accessibility #DigitalAccessibility #WCAG
Accessibility in practice: What inclusive brands do… | PA Consulting
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In 2021, Current Global made a commitment: every piece of content we create will meet the highest accessibility standards. We even rolled out training for our staff, clients and created industry guidelines. The tech is getting better too. AI can help with captions and sign language avatars. But the biggest barrier? It's not tech; it's mindset. We think it's a burden, but it's not. It's just good business. And our research proves it. Accessible communication isn’t just the right thing; it's smart business. Want to join the movement? Check out https://lnkd.in/gw-fJJsk. Take our 21-day challenge or sign up for training. Let's talk less, do more. It’s time to make marketing work for everyone.
Inclusive communications in marketing is crucial. Despite industry talk about diversity, many campaigns exclude people with disabilities. 1 in 8 people have a disability, representing a $13 trillion market. Imagine telling your CEO that your campaign might miss 15% of buyers. For Global Accessibility Awareness Day, our CEO George Coleman shares his personal experience with deaf family members, our agency's commitment, and why leaders need to step up and make accessibility a priority from the top down. Check it out: https://lnkd.in/gu-NikHq #GlobalAccessibilityAwarenessDay #GAAD
Brands & Agencies Are Failing At Inclusivity By Design Or By Default. - Current Global
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Inclusive communications in marketing is crucial. Despite industry talk about diversity, many campaigns exclude people with disabilities. 1 in 8 people have a disability, representing a $13 trillion market. Imagine telling your CEO that your campaign might miss 15% of buyers. For Global Accessibility Awareness Day, our CEO George Coleman shares his personal experience with deaf family members, our agency's commitment, and why leaders need to step up and make accessibility a priority from the top down. Check it out: https://lnkd.in/gu-NikHq #GlobalAccessibilityAwarenessDay #GAAD
Brands & Agencies Are Failing At Inclusivity By Design Or By Default. - Current Global
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Associate Partner @ PA Consulting | Strategy, Innovation & Transformation | Consumer Products & Retail
Over 25% of Americans have a disability. Yet 80% of brand homepages fall short of accessibility standards. What can inclusive brands do to build a culture of accountability and collaboration, that prioritises accessibility? #DigitalExperience #inclusive
Accessibility in practice: What inclusive brands do best
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When's the last time you checked how accessible your product or service is? 🌟 Go all-in(clusive)! It's crucial to ensure that our websites and marketing efforts are accessible to everyone, including people with disabilities. Why? Because accessibility is not just about compliance; it's about connection, inclusion, and extending our reach to every individual, regardless of their abilities. 🚀 Why Focus on Accessibility? By making our digital content accessible, we open our doors to a wider audience, including the over 1 billion people worldwide who live with some form of disability in various shapes and forms. It can often lead to innovative solutions that improve usability for everyone! Just think; we have all gone through stages where we may have lost the ability to talk, hear, use their arms or hands, or become housebound (hello Lockdown!). This is not a fixed community of people but one that grows and fluctuates all the time! Many regions now enforce accessibility standards, making it not just good practice but also a legal requirement. There is still so much to do though, and sometimes the difference between delivering MVP and producing a superstar can be a little bit of empathy and creative thinking. Google has put together some excellent guidelines on making marketing more accessible to everyone. Marketing Accessibility Guidelines - https://lnkd.in/gBwCF7mn Or you may have seen AAMI's ad spots on their efforts to cast and feature inclusive acting talent: https://lnkd.in/g-R4cNYD It's time to rethink how we design, develop, and market - with everyone in mind. #Accessibility #InclusiveDesign #DigitalMarketing #WebDevelopment #SocialResponsibility
Accessibility and inclusion in marketing - Think with Google
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Navigating the Web: A Comprehensive Guide to ADA Regulations & Compliance for Websites 📝 Did you know that websites are required to be accessible to individuals with disabilities under the Americans with Disabilities Act (ADA)? 🤔 As the internet becomes an essential part of our daily lives, it's important to ensure that everyone has equal access to information and services online. 💻 https://lnkd.in/gF9jhevh #ADA #WebsiteAccessibility #webvillagemarketing #SmallBusinessMarketing #DigitalMarketingExperts #BusinessGoals #websitedesign #affordable #businessgrowth #onlinemarketing #ADACompliance #InclusiveDesign #ADAawareness #DisabilityRights #WebDesign #AccessibilityMatters #EqualAccess #DigitalInclusion #ADAweb #WebsitesForAll #WebCompliance #WebAccessibilityMatters #InclusiveWebDesign #AccessibilityForAll
Navigating the Web: A Comprehensive Guide to ADA Regulations & Compliance for Websites - WebVillage Marketing
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Today is Global Accessibility Awareness Day, and our friend Gavin Jones wrote a compelling piece about how employers can start to address the ambiguity that surrounds accessibility. The fact is, when people hear 'accessibility' they tend to think 'disability', but accessibility goes far beyond this! Read the full piece below to find out what accessibility really looks like and what employers can be doing to incorporate it into their business models ⬇ #accessibility #GAAD #disability #inclusion https://lnkd.in/eJiWYKZm
Here’s Why Employers Need to Start Addressing the Ambiguity of Accessibility | orgshakers.com
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Today is Disability Awareness Day, and it is a great reminder that the world has to be accessible to everyone, both offline and online. Check out our last year’s blog on the key principles of digital accessibility. #DisabilityAwareness #DigitalAccessibility #MarketingExperts #Insights #WSblog
Digital Accessibility: Making the Internet Better (For Everyone) - WS
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Web Accessibility Enthusiast | Frontend Developer | Making the Web Usable for Everyone | Moderation & Mentoring on frontendmentor.io
Transform your brand with accessibility Over a billion people worldwide have some form of disability. Brands can make huge impact by including everyone. Leading brands like Apple, Nike, Microsoft, Coca-Cola, IKEA, and Samsung have highlighted their accessibility efforts. This helps them reach a larger audience and build a strong reputation for being inclusive and socially responsible. Here’s how accessibility can be game-changer for your brand: - Reach more people: Accessibility isn’t just about compliance. It’s about welcoming everyone and expanding your audience. - Improve your reputation: Brands that focus on accessibility are seen as caring and responsible, building trust with customers. - Enhance user experience: Accessible design benefits everyone. Clear navigation and readable fonts improve usability for all users and boost your SEO. - Make a positive impact: Prioritizing accessibility shows your brand cares about social responsibility and making a difference. - Stand out: Brands that innovate with accessibility differentiate themselves and build loyalty. Imagine your brand as a leader in both ethics and innovation, creating deeper connections with loyal customers. Accessibility is a key to making this happen. Here are a few steps to get started: - Ensure your website is accessible. - Create marketing materials that include everyone. - Engage with and learn from disability communities. PS: Accessibility is more than a checkbox; it’s a mindset. Let’s create a world where everyone can join in. #Accessibility #InclusiveMarketing #BrandAdvertising #SocialResponsibility #Innovation #CustomerLoyalty
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