Cool story about #ai and #genai in #airtravel to improve #cx and #ex at United Airlines. #3things stood out to me:
💡 AI is not new but now the CEO is asking about it. that changes things
"“We had a pretty mature AI practice,” Birnbaum said when I asked him when he realized that generative AI was something the team had to pay attention to. “We built a lot of capabilities to manage models, to do tuning and all that. So the good news for us was that we had already made a pretty big investment in this capability. What changed [when ChatGPT arrived] was not that we had to take it seriously. It was who was asking about it: When the CEO and the board suddenly are saying: ‘Hey, I need to know more about this.'”
💡 AI is creating optionality:
"Later this year, United also plans to launch a tool that is currently called “Get Me Close.” Often, when there’s a delay, customers are willing to change their plans to switch to a nearby airport. I once had United switch me to a flight to Amsterdam when my flight to Berlin got canceled (not that close, but close enough to get a train and still moderate a keynote session the next morning).
"While our mobile tools are great — and they are excellent — when people go talk to humans, the interactions are usually more about building optionality. Meaning you’re going to say, ‘Well, your flight’s delayed’ and then someone might say, ‘Well could you get me to Philadelphia instead of New York? Could you get me close? We believe that interaction is a great use case for AI.”
💡 Every flight has an AI story
"Not that long ago, it was rather typical to get a notification when a flight was delayed, but no further information about it. Maybe the incoming flight was delayed. Maybe there was a maintenance issue. A few years ago, United started using agents to write short notices that explained the delay and sent those out through its app and as text messages. Now, pulling in data from its chat app and other sources, the vast majority of these messages are written by AI."
AI Can tell people why their flights are delayed.
