Pabst Brewing Company’s Post

Here is a guide to DIY repairs of slight barrel leaks. Obviously the best practice is to have a qualified cooper preform the repairs but not everyone has that luxury. Cheers and happy Friday.

3 samples of Irish whiskey, a local beer of your choice and a deep dive into Irish whiskey with one of our experts. Sound good? Book below: https://lnkd.in/eGTtqqjA #irishwhiskey #whiskeytastings

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An American research group has compared the effects of storing the beer types IPA and Amber Ale in glass bottles and aluminum cans respectively. Shortly after brewing, the bottles were stored refrigerated for one month and then at room temperature for five months to mimic how a beer is typically stored. Every two weeks, the researchers opened a bottle and a jar and analyzed the contents. #BeerTest #BeerBlindTest #BeerTaste #ReGiuSonYoutube #CanVSbottle #BottledBeer #CannedBeer #Beercan https://lnkd.in/d22fKrYu

Why are we posting data like this as if it's in any way real or valid? This article is (probably AI generated) nonsense - If the BevAlch industry wants to get better at its job then its leaders need to stop spreading misinformation and false talking points to those that take their word as credible. The concept that Miller Genuine Draft would rank higher than Modelo Especial is insulting to anyone with a basic grasp of valid research or statistics. The idea that Modelo is outside the top 10 equally so. Number 56 on this list is an entirely mislabeled brewery in VT that is both not notable in craft and has never distributed its products outside of the state - that company is currently for sale on the open market for $2m. Sierra is entirely omitted, while Fat Tire shows up and Voodoo does not? We can do so, so much better than this. This isn't an isolated incident to Rodney or his company, nor is it meant to be a personal callout. This post is just a symptom of an industry wide problem, and if we want to improve it needs to be called out at large. Also, Yahoo, do better.

A beer that offers “new realms of sensory delight.” Consumers are exploring a wealth of new options across both alcoholic and non-alcoholic beverages, and texture could be a key differentiator. As the Asia Food Journal beautifully puts it, “The beverage industry is poised to enter an era where every sip is an adventure, a discovery of new realms of sensory delight.” By reimagining sensory experiences, we can elevate how, where and when beverages are enjoyed, especially beer… Enter Azvex Brewing Company’s Scoop. An ice cream sour that has a unique ritual and makes drinking beer a texture-driven journey of the senses. That’s what I felt like just by watching Dan and his 1-Minute Beer Review — he’s calling it the “Beer of the Year” already. https://lnkd.in/eDyMBYEe If you’re looking to try it (like me), it’s out of stock right now but it might actually be a beer that replaces a dessert. It’s memorable. It’s unique. It’s playful. It’s experimental. But, best of all? It’s pleasurable.

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Marketing Monday's Canadian Club & Dry - Over beer? Campaign In a competitive alcohol industry, the Canadian Club and Dry brand shifted it's marketing focus which would result in moving considerable market share within the industry. Instead of positioning the brand against other RTDs the aim was to take market share from beer which could provide a far larger source of volume. The ad challenged everyday Australian's to answer the question: Do I like beer? or do I just drink it because everyone else does? The tag line "Over beer?" quickly became well known in pubs all around the country fast becoming the number 1 alternative choice of what to order when you didn't want a beer. So was it a success? While the marketing campaign got everyone's attention, the profits for Canadian Club were sky high. In a case study by Efflie, they reported that the brand achieved "an incremental +$35M value sales uplift year-on-year, growing drinkers at 3-times the category, delivering an ROI of $3.12 in incremental profit for every marketing dollar spent." "Best of all; Canadian Club overtook Bundaberg Rum in value sales for the first time in history." Campaign takeaway: Moving away from your direct RTD rivals was a masterstroke for Canadian Club. Challenging the beer market instead of other whisky drinks but their brand at the front of the line for non beer alternatives. Very clever campaign and no doubt one of my all time favourties.

The power of multi-brand selling is the ability to sell for valuable sales floor space and promote our brands with visually appealing displays that drive sales.

Looking for a way to elevate your beer drinking experience this Thanksgiving? It's easy as pie! Grab a great beer glass. Not sure "What Makes a Great Beer Glass?" Check out our blog to find out. https://lnkd.in/eKAMYWCN