Hey LinkedIn folks!
Have you ever wondered how a simple label change can transform your beer-drinking experience completely?
We wanted to share some exciting updates from the world of craft beer, specifically about changing the labels on our beer cans at Dry & Bitter Brewing Company.
🆕 In an ever-evolving industry, it's essential to stay fresh and innovative, and that includes how we present our beloved brews to the world. After months of idea generating, designing, and collaborating with an amazing team, we revealed the new look for our beer cans in Q3 of 2023.
🎨 Our goal with this redesign was to capture the essence of our brand, and celebrate the unique style of our company owner and founder, jay pollard. We wanted to create a visual experience that resonates with our diverse community of beer enthusiasts, while providing more detailed information on our labels. From bold colours for each beer style, to a heavy dose of influence from classic rock vinyl album covers, every element was carefully chosen to reflect the passion and craftsmanship that goes into each batch.
🌟 We believe that a great beer deserves an equally exceptional presentation, and we're confident that these new labels will elevate the overall drinking experience for our customers, providing an eye-catching talking point while enjoying the beer. Whether you're a long-time fan or just discovering our brand, we can't wait for you to experience this exciting transformation firsthand.
🤝 We want to express our gratitude to incredible design consultant, Sesil Knage , who has helped Jay bring his visions to life. Sesil’s creativity, dedication, and attention to detail have truly brought our vision to life. Here's to pushing boundaries, embracing change, and, of course, enjoying some great beer together!
📣 What's your take on the power of packaging in the beverage industry? Any notable redesigns that caught your eye? Share your thoughts below and let's keep the conversation going!
Cheers 🍻
#CraftBeer #BeerLabelDesign #Innovation #CheersToChange #BreweryLife #DryAndBitter #StayFresh
Brewing and Malting
2moCongratulation