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🗽We hope everyone enjoys a safe and festive holiday with family and friends as we celebrate this great nation. Of course, it wouldn't be the 4th without fireworks, BBQ, and some fun and patriotic supply chain facts. 🎆 Here’s how supply chains keep the party going across the US: 🎇 Fireworks Distribution: The American Pyrotechnics Association estimates there are 14,000 firework displays totaling over 260 million pounds of commercial fireworks and sales of over $750 million annually by the public. From imports to safe delivery, the timely transportation of this explosive hazmat is a supply chain feat. 🌭 Food and Beverage Supply Chain: BBQs and picnics wouldn’t be the same without the efforts of farmers, manufacturers, distributors, and retailers. Cheers to the supply chain heroes who get those hot dogs, buns, chips, and drinks to our tables. 🎉 Parade Logistics: Parades and public events are a joy to experience, made possible by meticulous planning and transportation of floats, banners, and sound systems. Wishing everyone a safe, happy, and logistically smooth 4th of July! #4thofJuly #Logistics #SupplyChain #IndependenceDay #Celebration

Staying in to watch the football at home? The Brits don’t really need a reason to visit the On Trade, but the Euro’s will provide a strong pull for even the lightest of drinkers to get together and experience that great pub atmosphere.  However, for those that are looking to support from home, multipacks of cider are proving to be great value for those special occasions. Consumers are finding two of Westons multipacks especially appealing… the Stowford Press 10 x 440ml can pack has grown 34.4% in the past year, against a category that’s growing 4.4%. In a similar position, in crafted cider, is the Henry Westons 500ml x 6 pack, which is growing at an impressive 41.6% year on year, and is now a top 25 cider sku. Read more about the category and the trends for the year ahead in the latest Westons Cider report today: https://lnkd.in/eE3G_zX7 Source: Circana Infoscan 52 w/e 20th April 2024

A location as a distinctive asset. Possible? For sure. Constellation Brands flagship beer Corona boasts the most distinctive asset any beer owns: the lime wedge in the neck of the bottle. Bar tenders all over the globe have been told 'this is how you serve a Corana'. It's a one of a kind DBA. But there's more to this branding success story. Find here the hero spot for Corona by agency MullenLowe U.S. What other elements can be seen as brand cues? I'd say... 1️⃣ logo, label and bottle design - obviously 2️⃣ the celeb (Snoop Dogg out, welcoming star actor Pedro Pascal) 3️⃣ patches of yellow in set design & props 4️⃣ the beach & deck chair setting Am I missing anything? The script of the new campaign poses some questions (like, what's up with restaurant lady? And why does the Pedro suddenly dive on a food trolley?🤔) but definitely unfolds a story of letting go and relaxing, as if you're on a beach, living La Vida Mas Fina. Cheers to that 🍻🍋🟩 agency: MullenLowe U.S. director: Craig Gillespie @ MJZ #food #drinks #beer #foodadvertising #foodmarketing #foodbranding #corona #lavidamasfina

Here we go! A fresh batch of Candy Chaos in Round 2 Match 3 between John Badovinac and Ron Hittel Hittel! Can you believe we are almost to the end of Round 2! Check these crazies out and see just how crazy they are about candy box building!! #JohnBvRon #CandyBoxChallenge #ArrowPackagingSolutions

Thank you for having us Johnson Pike 💜 It was an incredibly valuable experience to learn about Henny Penny products - Open Fryers, Pressure Fryers, Combi Ovens, Holding Equipment. Not to mention delicious. 😝 PSSST. Save Money on Expensive Oil The rising cost of frying oil has made effective oil management more important than ever. Their simple calculator makes it easy to uncover just how much Operators could be saving in annual oil costs. https://lnkd.in/g3EYFwyF

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Read our newest blog post on Ken Thrasher's response to the bottle redemption temporary suspension. #bottleredemption #nwcc #kenthraser #pdx #pearldistrict Pearl District Portfolio

In 2019 Cadbury UK launched a masterclass in our first Principle: Distinctiveness. And no, this campaign doesn't feature a sad lass on a bus, or in a petrol station, or a drumming gorilla. And it's not even about purple as a 'distinctive asset'. The launch of their Dark Milk was an impressive exercise in decision making - by being ruthless in deciding who their product isn't for, they could position it much more clearly, and therefore develop a much more distinctive proposition to an older audience. Instead of being a forgettable half milk, half dark chocolate hybrid, this creative gave it a shot at being the chocolate for those old enough to know better. #advertising #marketing