Padmanabhan KR’s Post

DIGITAL PR IN THE INFORMATION AGE: A GUIDE TO EFFECTIVE ONLINE COMMUNICATION In today's rapidly changing landscape driven by digitization and technological advancements. Public relations (PR) holds a critical role for businesses looking to thrive amidst stiff competition. The emergence of social media channels and online communication mediums has placed greater emphasis on cultivating a strong digital PR strategy. Digital Public Relations necessitates the use of several online portals such as social media accounts, blogs, or news sites to nurture durable partnerships with significant stakeholders whilst promoting brand messaging efficaciously. Here are some valuable pointers for executing an effective Digital Public Relations strategy: 1. Know your audience 2. Create valuable content 3. Build relationships with influencers 4. Monitor your online reputation 5. Measure your results Read the full article - https://lnkd.in/ewxxVNBc #businessgrowth #businessowner #freelancer #entrepreneur #squarespace #sophisticatedcloud #marketing #pr #publicrelations #reputation #visibility

📣 You need to go beyond traditional PR. Publishing a new article or press release is merely the opening move in the sophisticated game of digital PR and online reputation management. At Percepto, we're keyed into the fact that true impact extends well beyond the initial publication. It's the realm where organic promotion and highly targeted paid campaigns come into their own, transforming passive content into a dynamic force. These campaigns ensure your messages don't just reach an audience but resonate with the exact stakeholders you aim to engage. Leveraging the surgical precision of social media targeting and the strategic reach of programmatic advertising, we navigate the complexities of digital promotion. 💡 Remember, having your story published is just the first step. The real journey begins when those messages are actively propelled through carefully crafted campaigns, ensuring they land precisely in front of the eyes that matter most. By adopting this approach, you’re not merely sharing a story; you’re ensuring it’s heard by its intended audience, thereby maximizing impact and propelling your digital presence forward. At Percepto, we’re committed to guiding you through these complex digital waters, ensuring your narrative doesn’t just make a splash but leaves a lasting ripple across the digital landscape.

- Of course, I am a PR Strategist. Getting my clients an earned media placement is more exciting than a guy asking me out 😂😭. - Of course, I am a PR Strategist; people think my job is about going to events and enjoyment. - Of course, I am a PR Strategist; my clients always think PR, marketing, and sales are the same thing (at this point o ti su mi). - Of course, I am a PR Strategist; I have to be online and on social media 24/7 for monitoring. - Of course, I am a PR Strategist; I have to pursue influencers for deliverables. -Of course, I am a PR Strategist; I love it when my campaign goes viral. I mean, who doesn’t like bragging right 🤭💁🏻♀️ - Of course, I am a PR Strategist; I mostly never get my weekends to myself (You wan sleep, dey play 😂). Let’s make this fun 🤩, please share yours in the comment section below 👇 #Publicrelations #freelancewriter #Branding #Marketing #20dayslinkedinchallengewithhaoma

DIGITAL PR IN THE INFORMATION AGE: A GUIDE TO EFFECTIVE ONLINE COMMUNICATION In today's rapidly changing landscape driven by digitization and technological advancements. Public relations (PR) holds a critical role for businesses looking to thrive amidst stiff competition. The emergence of social media channels and online communication mediums has placed greater emphasis on cultivating a strong digital PR strategy. Digital Public Relations necessitates the use of several online portals such as social media accounts, blogs, or news sites to nurture durable partnerships with significant stakeholders whilst promoting brand messaging efficaciously. Here are some valuable pointers for executing an effective Digital Public Relations strategy: 1. Know your audience 2. Create valuable content 3. Build relationships with influencers 4. Monitor your online reputation 5. Measure your results Read the full article - https://lnkd.in/ewqdcqAv #businessgrowth #businessowner #freelancer #entrepreneur #squarespace #sophisticatedcloud #marketing #pr #publicrelations #reputation #visibility

PR is More Than a Newsworthy Press Release (WAY more) Think PR's just about flashy press releases? Think again. PR isn’t just about polishing clients' image... It’s about cementing it in the public's good graces. We do it through strategic communication to connect/foster relationships with key players across various channels. Here's the kicker: without the experience and strategies, PR quickly turns into an uphill battle. It’s a balance between sharp, engaging messaging, and staying on the pulse of numerous industry landscapes. The key is to not just to create clear messaging, but to establish client’s position in the wider market, and to shape the context that the messaging is received into. In the fast-paced realm of social media, it’s also about spotting and rubbing-shoulders with key influencers to create a narrative that resonates. We also stay engaged in reputation management, so when things get dicey, you are equipped to balance engaging content with a mindfulness of public sensitivities. We’ve been all those things for many, many years. Let’s Chat.

Accepting Innovation in PR and Communication! I am very excited about the job we are doing in public relations and communications. Every day is a new opportunity to convey our narrative in an engaging manner and engage with our audience on a deeper level. Here are some highlights of what we have been doing: Strategic PR Campaigns: Our most recent campaign [briefly describe a campaign] connected with our target audience and increased our brand's credibility. It's incredible to witness the power of a well-crafted story. Enhanced Communication Channels: We've been working hard to improve our communication strategy, ensuring that we're engaging and responsive on the channels that our target audience uses. It's all about meeting people right where they are. Data-Driven Decisions: By using data analytics, we can assess the effectiveness of our efforts and fine-tune our tactics for even greater results. It's fantastic to see how data can fuel growth and engagement. Building solid Relationships: The foundation of public relations is the development and maintenance of solid relationships. We've been concentrating on connecting with media professionals, influencers, and members of our community to ensure that our stories are heard and spread. We're passionate about creating content that truly tells our brand's narrative. Whether it's a press release or a social media post, we endeavor to make our material memorable and attention-grabbing. Every obstacle is an opportunity to innovate. Every story represents an opportunity to connect. Let us continue to push the boundaries, inspire others, and shape the future of public relations and communication together. #Marketing #PR #Communications #BrandBuilding #DigitalMarketing #PublicRelations #MarketingStrategy #SEO #Growth #Engagement #Innovation

Familiarisation tours (a.k.a famils) can be a very effective PR tool - providing an immersive experience for media and influencers. Check out what Giorgia Di Battista (our PR and Content Account Executive) has to say about the importance of famils in (not only tourism) marketing: "Earlier this year, we organised a group familiarisation tour to the Melbourne Market in Epping to raise awareness of the fruit and vegetable institution. The tour resulted in a double-page feature in The Age by Emma Breheny, with an advertising value equivalent (AVE) of $133,954 and reaching an audience of 1.3 million. Additionally, the article was published online to The Age’s website, increasing the potential reach by 2.8 million people. Here are a few reasons why famil tours are a great way to get media coverage especially in-depth features: - First-hand Experience: Famil tours provide first hand experiences, allowing media to personally engage with the destination and product. This then enables them to create compelling content and increase awareness around the stories behind the place, the local culture, attractions and activities. - Fresh Angles: One of the key benefits of famils are that they allow media to form their own opinions based on direct experience. This authenticity leads to unique and genuine storytelling, setting their content apart from generic promotional material. By participating in these tours, journalists can produce fresh and insightful articles that resonate with readers, capturing the essence of a destination in a personal and relatable way. - Exclusivity: Famils often include exclusive access to new products or behind-the-scenes experiences before they are available to the public. This exclusivity not only generates buzz and anticipation but also equips journalists with insider information and unique angles to enrich their storytelling." Want to hear more about this and other PR tools we might employ for you? Give us a call on 03 9025 9574 or check out more about our PR services at https://lnkd.in/g2FMZDnZ

Some great thoughts from Giorgia Di Battista on the utilisation of media/influencer famils here (and not only in the tourism/travel game).

In the realm of Public Relations (PR), social media has emerged as a game-changer, offering a potent platform to elevate campaigns. PR pros are leveraging platforms like #Facebook, #Twitter, #Instagram, and #LinkedIn to supercharge their efforts. Here's how to harness social media's power: 1. Real-Time Storytelling: Social media lets PR pros craft compelling narratives in the moment. Share behind-the-scenes peeks, live-tweet events, or showcase a client's daily life. Real-time storytelling is authentic and captivating. 2. Building Bonds: PR thrives on relationships. Social media opens a direct channel to your audience. Engage with followers, respond to comments, and start conversations to humanize your brand and build trust. 3. Content Amplification: Great content is PR's foundation. Social media amplifies it. Share press releases, articles, blogs, and multimedia to expand reach and engagement. 4. Monitoring and Listening: Social media is a goldmine of insights. Monitor discussions, track brand mentions, and gather feedback in real time. This data informs strategy, identifies trends, and guides crisis management. 5. Influencer Magic: Influencer partnerships can turbocharge campaigns. Collaborate with relevant influencers to reach a targeted audience and gain credible endorsements. 6. Crisis Control: During a crisis, social media is a lifeline. Address issues, provide updates, and manage perception transparently. A well-handled crisis response can mitigate damage. 7. Data-Driven Decisions: Social media analytics offer vital insights. Track engagement, audience demographics, and conversions to measure impact. This data-driven approach optimizes campaigns. 8. Trendjacking and Newsjacking: Stay current by aligning with trends and breaking news. It keeps your brand relevant and showcases agility. 9. Paid Social Advertising: Paid social ads let you precisely target your audience. Promote events, boost content, or run sponsored posts to complement organic efforts. 10. Cross-Promotion and Collaborations: Partnering with complementary brands amplifies campaigns. Cross-promote content, co-host events, or run joint campaigns to tap into each other's audiences. In summary, social media is a PR powerhouse. When used strategically, it amplifies campaigns' reach, engagement, and impact. Embrace it, and you'll connect with audiences, adapt to change, and succeed in today's PR landscape. #SocialMediaPR #CampaignBoost #DigitalPR 📣🌟

Crafting a robust public relations (PR) and media outreach strategy is crucial in today's dynamic marketing landscape. PR plays a vital role in building brand credibility, establishing thought leadership, and creating meaningful connections with your target audience. Engaging with journalists, influencers, and industry experts allows businesses to share valuable insights and stories that resonate with their audience, fostering trust and loyalty over time. An integrated approach is key to successful PR initiatives. Aligning PR efforts with overarching marketing and communications strategies ensures consistent messaging and brand positioning across all channels. This coordination enables brands to amplify their reach and impact, driving positive brand perception and engagement. Of course, financial reality might limit possible investments in PR; still less is by far better than none. So if tou don’t have the green use the brain and be as smart and efficient as possible to compensate the low budgets. Key elements of an effective PR strategy include compelling storytelling, building strong media relationships, crisis preparedness, and seamless integration with overall marketing efforts. By leveraging these strategies strategically, businesses can enhance their brand visibility, reputation, and ultimately, achieve their marketing objectives. #PublicRelations #MediaOutreach #BrandCredibility #IntegratedMarketing #MarketingStrategy