Managing Director and CEO @ Rajagiri Information Systems | Search Engine Optimization (SEO)| Web Development | Social Media Marketing | Digital Marketing| Branding | Theatre Advertising
HOW MANY OF YOU ARE AWARE OF A Digital Public Relations (PR) A Digital Public Relations (PR) strategy is a comprehensive plan that leverages digital channels and tools to build, maintain, and enhance a positive online presence for a brand or organization. Digital PR aims to manage and optimize the way a brand is perceived in the digital space, influencing online conversations and interactions with the target audience, stakeholders, and the media. Here's a detailed explanation of the key components of a digital PR strategy: 1. Define Objectives and Goals: Clearly outline the goals of your digital PR strategy. These could include improving brand visibility, managing online reputation, increasing website traffic, or engaging with key influencers. 2. Target Audience Identification: Define and understand your target audience in the digital space. Identify the online platforms and communities where they are most active. 3. Media Monitoring and Analysis: Use media monitoring tools to keep track of online mentions, discussions, and sentiment related to your brand. Analyze the data to identify trends and insights that can inform your strategy. There are still 7 more sections we need to cover to know and learn about digital PR. I will post them in detail in the coming post. Keep engaged. #digitalpr , #pr , #digitalmarketing #digitalmarketingservices #SEO #SMM #17yearsofservices #RGIS #Madurai #DigitalPR