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Are you also missing that slice (scoop?) of Americana? According to a study by Good Humor, nearly 70% of respondents said they noticed fewer ice cream trucks in their neighborhood, and two-thirds of them said they would be upset or sad to see ice cream trucks become a thing of the past. Read more in Phaedra Trethan's story: https://lnkd.in/evAGXwHA But no worries, the summer treat is not going anywhere, just the business model is evolving. "They need to change tactics on how they do business. Being parked or driving around neighborhoods isn't enough anymore," said Steve Christensen, executive director of the North American Ice Cream Association. 📸: Chris Lachall/USA TODAY Network
