Grüvi’s Post

#Embracing #Inclusive #Drinking: What Non-Alcoholic Craft Beer Taught Me About Community Building 🍻✨ Ever found yourself at a crossroads, trying to merge passion with purpose? That was me a year ago, standing in my kitchen with a vision: to create a non-alcoholic craft beer that tastes just like the real deal. Many scoffed. Some doubted. But I knew I was onto something extraordinary. Creating this beer wasn't just about brewing; it was about redefining what it means to be inclusive in our hydration habits and social rituals. 🌍❤️ Here’s what my journey taught me about fostering a truly inclusive community: 1️⃣ Listening to Every Voice 🎤 Just like fine-tuning the perfect beer recipe, building a community means valuing every opinion. From craft beer aficionados to sober curious individuals, I learned to listen, adapt, and create something everyone could enjoy. 2️⃣ Breaking Barriers with Authenticity 🚫🏆 Authenticity is the new currency. My non-alcoholic beer stands tall because it delivers on its promise—great taste without the buzz. In business, as in brewing, staying true to your values breaks down barriers and builds trust. 3️⃣ Celebrating Diversity in Choices 🌈🍻 Inclusion isn't about blending in; it's about standing out together. Offering a non-alcoholic option doesn't segregate; it unites people with different lifestyles around a common love for craft beer. 4️⃣ Creating Shared Experiences 🤝🌟 From boardrooms to barbecues, my non-alcoholic beer has shown me that shared experiences don't need to be fueled by alcohol. It’s the connections we make, the conversations we have, and the memories we create that truly matter. 5️⃣ Innovating with Purpose 🔧🔥 In both brewing and business, innovation drives success. Crafting a non-alcoholic beer that tastes like the real thing wasn’t easy, but it was worth every challenge. Innovation with purpose creates products that resonate deeply with your audience. --- So, next time you raise a glass, think about what inclusivity means to you. How can you break down barriers in your own field? How can you create something that brings people together, regardless of their preferences? Drop your thoughts in the comments below! 👇 🚀🍺

With ease and visual appeal.🍇🍷

In the latest article, we share our journey of crafting Ochre Spirits and our mission to redefine the drinking experience for today's generation. From celebrating everyday moments to advocating for less added sugar in drinks, we're all about making each sip a little more special. Cheers to innovation and the future of conscious drinking! 🥂 Check out the full article to learn more about what drives us at Ochre Spirits. #OchreSpirits #ConsciousDrinking https://lnkd.in/dRrBPrmK

#Embracing #Inclusive #Drinking: What Non-Alcoholic Craft Beer Taught Me About Community Building 🍻✨ Ever found yourself at a crossroads, trying to merge passion with purpose? That was me a years ago, standing in my kitchen with a vision: to create a non-alcoholic craft beer that tastes just like the real deal. Many scoffed. Some doubted. But I knew I was onto something extraordinary. Creating this beer wasn't just about brewing; it was about redefining what it means to be inclusive in our hydration habits and social rituals. 🌍❤️ Here’s what my journey taught me about fostering a truly inclusive community: 1️⃣ Listening to Every Voice 🎤 Just like fine-tuning the perfect beer recipe, building a community means valuing every opinion. From craft beer aficionados to sober curious individuals, I learned to listen, adapt, and create something everyone could enjoy. 2️⃣ Breaking Barriers with Authenticity 🚫🏆 Authenticity is the new currency. My non-alcoholic beer stands tall because it delivers on its promise—great taste without the buzz. In business, as in brewing, staying true to your values breaks down barriers and builds trust. 3️⃣ Celebrating Diversity in Choices 🌈🍻 Inclusion isn't about blending in; it's about standing out together. Offering a non-alcoholic option doesn't segregate; it unites people with different lifestyles around a common love for craft beer. 4️⃣ Creating Shared Experiences 🤝🌟 From boardrooms to barbecues, my non-alcoholic beer has shown me that shared experiences don't need to be fueled by alcohol. It’s the connections we make, the conversations we have, and the memories we create that truly matter. 5️⃣ Innovating with Purpose 🔧🔥 In both brewing and business, innovation drives success. Crafting a non-alcoholic beer that tastes like the real thing wasn’t easy, but it was worth every challenge. Innovation with purpose creates products that resonate deeply with your audience. --- So, next time you raise a glass, think about what inclusivity means to you. How can you break down barriers in your own field? How can you create something that brings people together, regardless of their preferences? Drop your thoughts in the comments below! 👇 🚀🍺

🌟 Reflecting on an Inspiring Day at The Club Soda Alcohol-Free Summit! 🌟 This week I had the incredible opportunity to attend The Club Soda Low, Light, and Alcohol-Free Summit, and what an experience it was! 🚀 This event was a powerful reminder of how far we’ve come in reshaping our drinking culture and how much further we have yet to go. A decade ago, Seedlip and Club Soda were pioneering a new path, and today, we’re celebrating a transformation in social attitudes toward alcohol-free options. This summit was more than just a reflection on our journey—it was a bold step towards the future. Here are my key takeaways from the day: 🚀This is not a trend but a lifestyle and although taste is key the health and wellness aspect is a key driver in the consumers choice 🚀The No/Low category is a demand from the consumer and not governed by the industry 🚀Bookending (starting and ending the night with an AF drink) and Zebra striping (alternating between low & no drinks on the same drinking occasion) are proving popular with tactics for moderation and pushing the movement forward. 3.9 million 18 -24 year olds say they have used zebra striping. 🚀Alcohol is PART of the experience and not THE experience with experience led socialising becoming more popular. 30% of UK adults have participated in an activity - led occasion in pub or bar and 82% of UK pub goers say that are looking for pubs to provide them with an experience they can't easily replicate at home. It was so amazing to see this category growing and so many people contributing to this space. The insights and connections made will undoubtedly drive the next wave of innovation in our industry. A huge thank you to Club Soda for creating such an epic experience. Here’s to continuing the revolution in drinking culture—together, we can make mindful choices the norm and shape a more inclusive future! 🌍✨ P.S here is a picture of me staring lovingly an a well made AF cocktail. #ClubSodaSummit #AlcoholFree #MindfulDrinking #Innovation #Networking #FutureOfDrinks

Exploring the Key Trends and Strategies for Crafting a Profitable, Innovative, and Sustainable Cocktail Menu in 2025 As we approach 2025, the cocktail landscape is evolving rapidly, driven by trends in sustainability, innovation, and the need for value in an increasingly cost-conscious world. Crafting a profitable cocktail list in 2025 requires not just creativity but also strategic thinking. To ensure your bar thrives, here’s what a winning cocktail list might look like in the coming year.

One for any drinks professionals out there, get behind the scenes at Two Drifters Distillery and learn about their take on sustainability in the drinks industry. Bartenders having more knowledge on sustainability is of vital importance to help drive an industry with less impact. Bar professionals, it will be one hour very well spent. https://lnkd.in/eqz69c4p #bartenders #drinksindustry #sustainability

We are celebrating another big win! We are thrilled that No Alcohol Company is featured in BeverageDaily by the excellent Rachel Arthur, shining a light on NoAlchCo's mission to redefine the non-alcoholic wine-tasting experience. 🍷 Embracing a wellness-inspired lifestyle means making choices that align with our values and desires, and NoAlchCo's alcohol-removed options perfectly embody that ethos. Read the full article below! ⬇️ –– #js2pr #NoAlchCo #prhits #laeats #losangelesmarketingagency #losangelespragency #digitalmarketing #socialmediamarketing

Over the weekend, we had the opportunity to present a high-end cannabis bar experience to a large audience who are having weddings all across Canada. We distributed more than 560 thoughtfully crafted pre-rolls by THINKER, enclosed in our branded glass doob tubes, along with a complimentary cannabis-infused beverage. Remarkably, half of the attendees at our booth experienced cannabis consumption for the first time. Our objective was to challenge the negative perceptions surrounding cannabis by promoting responsible usage, offering products with low THC and high CBD content, or a low dosage of 1mg in the beverage. Our aspiration is for the cannabis industry to prioritize catering to individuals who are new to cannabis or have a low tolerance. #advocateforlowthc As the host, if you’re planning on serving alcohol, please consider offering your guests cannabis as an alternative option (smoke, vapour on tap or beverages). Approximately 70% of your guests will want consume cannabis or at least want to try it in an event setting. Be a good host, and take care of all your guests. Guests bringing their own cannabis to a function is proof the a host is not providing enough for their guests. We wouldn’t expect guest to bring their own alcohol would we? HIGH BAR Hospitality & Event Group is Canada’s first luxury mobile cannabis bar providing cannabis sommeliers, budtenders, on-site infusing, consumption lounges, cannabis catering and other hospitality services. Creating a premier full-service experience that everyone can enjoy (from someone who’s never consumed cannabis to your seasoned cannabis cannoisseur). With our experience and knowledge immersed in the event industry for over 25 years, the introduction of legal cannabis presented the perfect opportunity to create a high class event company featuring cannabis in its many wonderful forms. Our mission is simple, provide clients with cannabis experience presented in a classy and high-end fashion. We’ve partnered with some of the best names in the events and cannabis industries, so that we can provide the highest quality service for any occasion. We are committed to cannabis education, safety, and providing a responsible experience. #eventindustry #hospitality #eventdesign #eventdecor #cannabiscommunity #weddingplanner #weddings

Over the weekend, we had the opportunity to present a high-end cannabis bar experience to a large audience who are having weddings all across Canada. We distributed more than 560 thoughtfully crafted pre-rolls by THINKER, enclosed in our branded glass doob tubes, along with a complimentary cannabis-infused beverage. Remarkably, half of the attendees at our booth experienced cannabis consumption for the first time. Our objective was to challenge the negative perceptions surrounding cannabis by promoting responsible usage, offering products with low THC and high CBD content, or a low dosage of 1mg in the beverage. Our aspiration is for the cannabis industry to prioritize catering to individuals who are new to cannabis or have a low tolerance. #advocateforlowthc As the host, if you’re planning on serving alcohol, please consider offering your guests cannabis as an alternative option (smoke, vapour on tap or beverages). Approximately 70% of your guests will want consume cannabis or at least want to try it in an event setting. Be a good host, and take care of all your guests. Guests bringing their own cannabis to a function is proof the a host is not providing enough for their guests. We wouldn’t expect guest to bring their own alcohol would we? HIGH BAR Hospitality & Event Group is Canada’s first luxury mobile cannabis bar providing cannabis sommeliers, budtenders, on-site infusing, consumption lounges, cannabis catering and other hospitality services. Creating a premier full-service experience that everyone can enjoy (from someone who’s never consumed cannabis to your seasoned cannabis cannoisseur). With our experience and knowledge immersed in the event industry for over 25 years, the introduction of legal cannabis presented the perfect opportunity to create a high class event company featuring cannabis in its many wonderful forms. Our mission is simple, provide clients with cannabis experience presented in a classy and high-end fashion. We’ve partnered with some of the best names in the events and cannabis industries, so that we can provide the highest quality service for any occasion. We are committed to cannabis education, safety, and providing a responsible experience. #hospitality #cannabisindustry #eventprofs #eventprofessionals #venues #eventcatering