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🖤 Iconic Leadership in Branding - Nike’s Air Jordan 🖤 You may wonder how Nike won Michael Jordan’s business after competing against top athletic industry experts like Adidas and Converse. Here’s how Sonny Vaccaro succeeded in transforming Nike’s brand vision into a reality: 1. Faith + Passion: Deep belief and perseverance in Michael Jordan - He was the rising star that would significantly change Nike’s future and leave a legacy for us all to remember forever 2. Action: Took the initiative to visit Michael Jordan’s family at home in North Carolina to ask the question 3. Strategy: Catered the shoe design entirely to Michael Jordan, making it unique and original to him 4. Execution: Authentically and inspirationally spoke to the philosophical meaning this would have on all of our lives Tune in and listen to Matt Damon’s portrayal of Sonny Vaccaro’s inspirational speech here: https://lnkd.in/eBPghaq9 ✨ “A shoe is just a shoe until somebody steps into it. The rest of us just want a chance to touch that greatness. You're gonna be remembered forever, because some things are eternal. You're Michael Jordan, and your story is gonna make us want to fly.” ✨ P.S. What moments stand out and completely changed everything in your life? Thanks for listening! Enjoy this? Please share with others. ♻️  Follow Emily Rossetta 🖤 for daily insights.

The art of selling exceptional, 💎 rare diamonds in the style of legends like Laurence Graff, Harry Winston, Jacques Cartier, Joseph Asscher, and William Waldorf Astor is almost forgotten today. These iconic figures 🎯 were not just masters of gemstones but embodied sophistication, elegance, and the quintessential gentlemanly approach to business. Laurence Graff excelled in offering a personalized experience to his high-end clients, while Harry Winston, the "King of Diamonds," made history handling some of the world’s most famous gems like the Hope Diamond. Jacques Cartier, with his exquisite taste, helped shape an era of timeless design, and Joseph Asscher, renowned for cutting the most complex diamonds, left a legacy of unmatched skill. William Waldorf Astor's relentless pursuit of perfection solidified his name in the luxury world. Sadly, today, much of this old-school finesse has faded away. There’s so much we can still learn from the masters of the 💎industry. That ad for 🥃 Blue Label Whisky reminded me of those good old days, when luxury wasn’t just about the product, but the entire experience ✨ of how it was presented — each interaction, gesture, and word was an art form in itself. We must not forget that true luxury lies in the details❗ #diamonds #investments #business #legacy #oldschool #artofselling

Anyone else get a good giggle from the new “Decades of Confusion” campaign from Loewe? Short film. Aubrey Plaza. Dan Levy. Bimbos in spelling bees through the decades. What’s “Low Heavy”? The new Loewe campaign perfectly displays the blend of campiness, nostalgia, and timelessness that sets the brand apart from other fashion houses. But I think what really sticks with me is how productive the unseriousness is. With such a crowded luxury market who is desperately competing for Gen Z’s attention, the campaign perfectly pokes fun at the brand’s pain points by utilizing archival pieces, cultural references, and the improv sensibilities of its brand ambassadors. Camp, craftsmanship, comedy. As a self-identified silly guy, I can’t wait to see what else Loewe is cooking! #influencermarketing #fashionmarketing #brandstorytelling #culturalmarketing

🎥This 144 second sales pitch video unveils the gripping tale of Nike's audacious move in 1984, marking the origin of the iconic Air Jordan basketball shoe line. This is a classic story of Nike, a David against Goliaths like Converse and Adidas, clinches a ground breaking deal with rookie player Michael Jordan, who was sold on Adidas. 🏀🔥 Here's a snapshot of the legacy this deal etched in history: 📈 1984: Nike was a US$1b company 💼 Now: Nike stands tall as a US$157.7b juggernaut 💰 Phil Knight's Net Worth today: US$41b 👟 Michael Jordan's Net Worth today: A staggering US$3b Beyond the numbers, this sales pitch illuminates key "Selling Commandments" we should all live by: 1️⃣ Don't just love your product; fall in love with your client. 2️⃣ Cherish your customer's outcome; their success is your success. 3️⃣ Selling isn't just about meeting your sales quotas; it's a service-oriented collaboration. 4️⃣ In the sales story, the client is the hero; you're the sidekick working for their success. Period. 5️⃣ Embrace collaboration with clients, product teams, and design teams alike. 6️⃣ Create an aspirational vision for your clients and the industry; lead the way. 7️⃣ Sometimes clients don't know what they want; channel your inner innovator. On point 7, it's worth reflecting on these iconic quotes from Henry Ford and Steve Jobs: 🚗 "If I had asked people what they wanted, they would have said faster horses." - Henry Ford 📱 "People don't know what they want until you show it to them." - Steve Jobs Lastly, drawing inspiration from on Apple's Mike Markkula's marketing manifesto, let's remember: 💖 Selling is empathy: Forge an intimate connection with customers' feelings. 🎯 Selling is focus: Zero in on main goals; discard the "unimportant opportunities." 🌟 Our product or service should impute: Presentation matters; convey excellence with a creative, professional touch. Here's to a year of accomplishments and #sellingtogether ! 🚀 PS: The movie AIR, is available on Amazon Prime and highly recommended! #SalesSuccess #AIRMovie #NikeLegacy #newyearnewgoals #professionaldevelopment #StorytellingSuccess #neverstopimproving #neverstopgrowing #neverstoplearning #collaboratetoinnovate #stressfreeliving #sellingisservice #stressfreeliving

Did you know that Hello Kitty is not a cat? 😲 According to Sanrio, the iconic character is actually a little girl from London. This surprising revelation has fans in disbelief. How do you think this changes the perception of brand characters? Share your thoughts in the comments! #HelloKitty #Sanrio #BrandManagement #CharacterDesign

Congratulations to the incredible team behind this campaign! Here’s to breaking down assumptions in the fashion industry: Design Assumptions: Many designers assume that people with disabilities or the elderly aren't interested in stylish or trendy clothing, leading to limited and often uninspired options. Fit and Functionality: There's a common assumption that adaptive clothing sacrifices style for functionality, ignoring the possibility that clothing can be both fashionable and practical. Market Demand: Brands often assume that there is little market demand for inclusive fashion, overlooking a significant and eager consumer base. Runway Representation: The fashion world often assumes that disabled and elderly models don't belong on the runway, resulting in a lack of representation in fashion shows and advertising campaigns. #InclusiveFashion #AssumeThatICan #CannesLions2024 #StyleAbility

Did you know that I used to work at Twentieth Century Fox Films, in London? I worked in the European Marketing Office (for two years, back in the 1990s!) and while I was there, we launched the biggest grossing film of all time (at that time) - Titanic, which was the first film to earn more than $1bn globally at the box office. The job was as glamorous as it sounds: we went to premieres with stars and royals, watched new Fox releases during the day, and we'd talk about films all day long. As an avid movie goer, it really was my dream job! One of the best things was watching all the new films before they came out, because all of the distributors would swap new releases on Wednesday nights for staff screenings (and they were actual films, back then, in canisters, that got transported around Soho by couriers. So much has changed in terms of technology and how people consume content.) I've started watching weekly movies again - I'm having a movie afternoon on Sundays - and last weekend I watched "Mrs Harris goes to Paris"... Have you seen it? It was so enjoyable on several levels: as well as being transported to the city of light, and swept away by high fashion, I had a lightbulb moment about how architecture is like the House of Dior. Stay with me here! In 1957, Christian Dior's already iconic haute couture brand was struggling to survive. There weren't enough clients to support the hugely labour intensive business model. Then along comes Mrs Harris - a cleaning lady from London - with a literal bag of cash to spend on a one-off dress. (Who wouldn't love a few more Mrs Harris clients?!). In her week at the atelier, she realised what the house needed and pushed the accountant to step forward with his big idea to save the business: introduce ready-to-wear. (Yes, I'm aware that this is a movie, and I've fully suspended my disbelief!) It turns out that Dior did introduce pret-a-porter (aka ready-to-wear) in 1967, and today the brand continues to offer both: 💃the super-luxury, reserved for a few custom offering, and 👗the slightly more affordable off-the-shelf offering. The "high" offering informs the "low" offering, and drives the demand for the more accessible product. That's what architecture needs to do, to remain relevant AND address some of society's greatest challenges (climate emergency; housing crisis; diversity, equity, inclusion and belonging). This transformation won't be easy, but it will be worthwhile. Are you ready to make the switch from haute couture only, to haute couture AND pret-a-porter? #mrsharrisgoestoparis #movieinspiration #affordablearchitecture #architectureisforeveryone #architecture #architects https://lnkd.in/gRWUnhE2

The value of the outside expert. You know your organization better than anyone. You know the inside terminology, your value prop, and all the technical details of your products and services. But are you too close? Are you too mired in the details to communicate effectively with your customers? Cue the outside expert. The educated fan who prioritizes and translates, simplifies and stylizes, and connects your brand with those who value what you represent. Here's one of our favorite recent examples of the swagger an outside expert can give your brand. Wes Anderson delivers a perfect blend of history, style, and personality in this short film celebrating the centenary of Montblanc’s Meisterstück pen. Heck, he got so into it that he designed his own prototype pen, which you can buy from Montblanc next year. Well played, Mr. Anderson. Here's to the power of a unique, outside point of view. Enjoy. #ads #advertising #video #marketing

🌍💼 Opportunity for International Investors! 🚀 Are you looking to expand your investment portfolio into the global luxury goods market? Look no further! As the demand for luxury products continues to soar worldwide, there's never been a better time to explore this lucrative sector. 🌟 🛍️ From iconic fashion houses like Louis Vuitton and Gucci to renowned jewelry brands such as Tiffany & Co. and Cartier, the luxury market offers unparalleled opportunities for growth and profitability. However, with great opportunity comes great responsibility, especially when it comes to managing the intellectual property (IP) involved in this process. 💎💼 💡 Intellectual property rights, including trademarks, patents, and copyrights, play a crucial role in safeguarding the unique designs, brand identities, and innovative technologies that define luxury brands. For example, the iconic LV monogram of Louis Vuitton is protected by trademark law, ensuring that it remains synonymous with luxury and exclusivity. Similarly, Tiffany & Co. holds patents for its innovative jewelry designs, allowing the brand to maintain its position as a leader in the industry. 📈💡 🌐 With IP knowledge in international business and management, it can help you navigate the complexities of the global luxury market and ensure that your investments are protected every step of the way. 🌟💼 🤝 Don't miss out on this incredible opportunity to capitalize on the booming luxury market while safeguarding your investments through effective global IP management. Let's embark on this journey together! 🚀🌍 https://lnkd.in/dKtTxDyK #LuxuryGoods #GlobalInvesting #Luxury #IPManagement #LuxuryMarket #Brands #InvestmentOpportunity #GlobalBusiness 

Step into a world where dreams come true, where every shimmering charm tells a story of magic and wonder. Introducing the enchanting Disney Princess Charm Bracelet collaboration with Alfamart! In a stroke of brilliance, we've woven the beloved Disney Princesses into exquisite charm bracelets, From Cinderella's glass slipper to Ariel's seashell, each charm whispers tales of love, courage, and adventure. "The greatest magic is found within," as Walt Disney once said, and indeed, our team's dedication and creativity have made this dream a reality. But the magic doesn't stop there. It's your turn to be part of this enchanting journey! Talk to us #SuccessStory #TeamWork #Creativity #DisneyPrincess #Alfamart #CharmBracelet #DreamBig #FMCG #CVSretail #RetailRevolution #ConsumerGoods #FMCGmarketing #RetailTrends #ConsumerExperience #FMCGstrategy #RetailSuccess