There's HUGE opportunity out there in the Salesforce ecosystem at the moment, you just have to know where to look ⬇
It's no secret that the last 12 months has been one of the most challenging when it comes to identifying new opportunities. But, off the back of some really interesting conversations last week, it's clear that there is ABSOLUTELY still plenty of appetite for specialist Salesforce talent.
Speaking with a variety of leaders across both Partners & End-Users in the UK & US, here's a few key talking points:
➡ Reduced spend from Customers on Salesforce partners due to macroeconomic data has impacted revenue, which could result in some layoffs over the course of 2024.
➡ Due to lack of resource capability & depth for SOME Salesforce partners, and poor management of expectations, they have under-delivered for their customers. As a result, there has been a huge push from Customers to understand the depth of resources a Partner has BEFORE signing off on their partnership together.
➡ As a result, we have seen a big push from customers to enhance their internal CoE's, and scale their internal Salesforce capabilities, rather than relying on external SIs.
This certainly presents some exciting new opportunities:
➡ Due to competitor's underperformance, specialist Salesforce partners can further grow their client portfolio by identifying these pain points, optimizing their service offering for their given verticals, and ensuring that their process is perfectly aligned to their target clients, allowing them to deliver true value.
➡ Specialist Salesforce partners can further establish themselves as the leader in their given vertical by identifying the BEST specialist talent in the ecosystem, and ensuring they have the resource capability to deliver these roadmaps.
➡ It also means that customers can increase their internal Salesforce capabilities and create an ecosystem-leading CoE, reducing their spend on SI Partners and maximising their ROI from the platform, whilst making sure they have the capability to continuously scale.
So, if you're a Salesforce partner looking to capitalise on these new opportunities and further establish yourself as the leader in your market, a customer looking to scale your internal CoE and reduce SI spend, or a candidate looking to identify your next opportunity, please get in touch!
Cloud4Solutions
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Strategic Executive with an Analytical Mind | Driving Data-Informed Decisions for Business Growth and Innovation
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