Palliative Care News’ Post

Healthcare advertising is rife with regulatory restrictions and complexity so MiQ developed the industry's first claims-based attribution model that accurately measures healthcare advertiser's true ROI. https://lnkd.in/guwEhgrM

In today's healthcare landscape, providers must establish a strong online presence and cultivate patient trust to attract and retain clients! We conducted a survey involving thirty healthcare providers, and our findings suggest that digital channels will take center stage in healthcare marketing in 2024. Respondents from our healthcare survey have revealed their marketing deployment strategies for the upcoming year. ▪️ Website & SEO 79% ▪️ Social media 64% ▪️ Email marketing 54% ▪️ Events 43% ▪️ Print marketing 32% This shift highlights the importance of embracing technology to effectively engage with patients and stay ahead in the evolving healthcare industry. Discover more healthcare marketing trends for 2024. https://sta.mx/fvuj

Big news for #healthcare marketing professionals! We’re extremely proud to join forces with MiQ to launch the first-ever Hospital & Doctor Influence (HDI) measurement solution, powered by PurpleLab’s real-world data. 🙌 With HDI, healthcare #marketers can finally  🔎 track how #DigitalAds impact real-world patient visits 🧲 bridge the gap between #OnlineCampaigns and actual outcomes 🩺 assess #patient touchpoints to deliver actionable insights HDI allows #hospitals and health systems to measure #marketing effectiveness like never before. 💡 Think real-time optimization, smarter #media investments, and a clearer picture of patient engagement. Learn more about this first-to-market solution from MiQ and how PurpleLab’s data is driving next-gen healthcare marketing insights below 👇 #HealthcareMarketing #AdTech #DataInnovation #PatientCare #DigitalAdvertising

Healthcare marketing is a high-stakes challenge — where creativity meets the complexities of red tape, regulations, and compliance. Our CEO, Christy Saia-Owenby, dives deep into these challenges in her latest Forbes article, ‘Red Tape Realities: The Complex World of Healthcare Marketing.’ Discover how MOXY turns obstacles into opportunities. #HealthcareMarketing #MOXYInsights #ThoughtLeadership https://lnkd.in/ebQ8KEbd

Pharma marketers understand that while the guidelines for consumer health advertising and standards for patient data protection focus on specific legal matters, they don’t encompass the broader aspects of patient care. Caring deeply for patients’ needs goes a long way — it’s good for business, ensures compliance with the law, and genuinely helps people. More importantly, this patient-centric approach leads to tangible improvements in patient outcomes, enhancing their quality of life and fostering trust and loyalty, which are invaluable to sustained business success. By focusing on customers' needs, companies can build stronger relationships with their audience, stand out from competitors, and make a meaningful difference in people’s lives. It’s not just about following rules. It’s about making a real impact. Explore how to do so in our latest blog post: https://lnkd.in/gc8sM9y3

Healthcare marketing isn’t just about eye-catching pretty campaigns. It’s about navigating complex, unique challenges that most industries don’t face. Lyric Mandell, Ph.D. breaks it all down here: https://lnkd.in/eT97iVSd #HealthcareMarketing #PatientCare #RegulatoryCompliance #InsuranceBarriers #MOXY

If you're marketing to Physicians or other HCPs, here's some thoughts around engagement, pricing and value. Physicians are just people too and thinking about what they see and how you catch their attention is a critical exercise regardless of the vendors you decide to work with. #healthcarecareers #digitalhealth #digitalhealthcare

Today's #PracticeGrowth Tips: "Effective Strategies for Promoting a Practice Without Patient Testimonials" Check it out >>

Curious about the future of healthcare and HIPAA? Ty Allen, CEO of SocialClimb, recently shared his thoughts with The HIPAA Journal. Check out his interview below. #healthcaremarketing #HIPAA

Did you know healthcare marketing isn't just about enhancing product visibility and sales? It's a strategic blend of patient education, wellness, and prevention. Our blog post below dives into the unique challenges of this industry. From adhering to HIPAA compliance standards to leveraging data for more effective strategies, healthcare marketing is a complex landscape that requires a meticulous approach. As we navigate these complexities, we'd love to hear your thoughts: How do you think the evolving world of technology will further shape healthcare marketing? Share your insights! #HealthcareMarketing #DigitalMarketing #HIPAA #MarketingStrategy https://bit.ly/41RF9TX