Panache Ventures’ Post

The Future of Influencer Marketing is Here: Are We Ready? Tim Draper’s recent investment in an AI startup focused on automating influencer marketing got me thinking—how far can we really go in merging technology with creativity? 🤔 As someone deeply immersed in the influencer marketing world through WeInflue, I’ve seen firsthand how much time and effort goes into curating campaigns that are not just effective but also authentic. From analyzing the right creators to tracking engagement metrics, it’s both an art and a science. AI promises to make this process faster and more efficient—automating repetitive tasks, providing deeper insights, and perhaps even identifying future trends before they happen. But where does that leave the human touch? The ability to understand nuances, build genuine relationships, and create campaigns that feel real, not robotic? To me, AI should be an enabler, not a replacer. It can take over the how, but the why—the purpose, creativity, and emotion behind campaigns—should remain distinctly human. What are your thoughts on this evolving landscape? Can we strike the right balance between tech efficiency and human authenticity? Let’s discuss! #InfluencerMarketing #AI #HumanTouch #Innovation

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A startup pitching #AI as a way to automate 80% of influencer marketing tasks secured a $2.3 million pre-seed round led by Tim Draper & Draper Associates Dreamwell AI was founded by Anthony Bobsin & by YouTube Kazzy Khazaal (500,000 subscribers). AI tools help brands automate tasks like finding influencers to work with, assessing their audience and potential engagement rate value, and sending cold emails to discuss paying them for a sponsored post. The company's co-founder, Kazzy Khazaal, told Business Insider that it aims to automate 80% to 90% of the work in setting up an influencer campaign. He added that bargaining with creators and vetting their content for brand safety still requires a human touch. Content Creators have two main problems: 1) Cost of Production 2) Cost of hiring new talent

Creator management isn't just the future. It's right now. The latest E&Y data shows the shift. Influencer marketing outperforms paid social by 3:1. People no longer only buy from brands. They buy from creators they trust. We made a big bet on SaaS at GRIN for influencer marketing when the industry was dominated by middlemen and marketplaces. Why? Because we saw that authentic, direct relationships between brands and creators were the key to trust and engagement. Now, as I watch creators like Sabrina Carpenter partner with brands across multiple verticals, I'm more convinced than ever: the brands that win will be those that embed creators throughout their marketing funnel. It's not about one-off campaigns. It's about building your creator-centric marketing engine.

Inflencer marketing = Creator Partnerships GRIN empowers brands to develop a marketing strategy that places creators at the core, seamlessly integrating them into every stage of the marketing funnel. __________________________ Used #ChatGPT to write this post. I was learning about AI Prompt Management from Richa Parekh at MICA | The School of Ideas X upGrad and came across a super useful tip on how to control the degree of creativity in GPT’s response while answering a question. Temperature is a parameter in OpenAI's ChatGPT models that controls the randomness and creativity of responses. The temperature setting is a number between 0 and 1, with the default value depending on the model - 0 - Produces very straightforward, almost deterministic responses 0.2 - Prompts a more focused and expected answer 0.7 - The default temperature, which allows for a balance between creative responses and some consistency 0.8 - Encourages a more creative response 1 - Produces wildly varying responses Sharing a screenshot of the responses I got with temp = 0.2 and 0.8 in the comment section. #influencermarketing #creators #AI #chatgpt #temperatureinchatgpt #creativity #randomness #artifitialintelligence #creatormanagement

Task 2 - Pretty Little Marketer LinkedInChallenge ✨ Marketing predictions for 2024!🔮✨ Here are mine: 🌟Rise of Generative AI - boosting simple marketing efforts & techniques. 55% of marketers already use AI tools to support content marketing efforts 🤯 🌟 Rise in the Influencer Culture x LinkedIn - this blend of professional networking and influencer marketing has already reshaped the digital landscape and the marketing community. 🌟 Authentic Storyelling - though this may not be new. It is a powerful tool brands can use to harness and shape emotional connections with audiences on a personal level. What are your trend predictions? 🤔✨ #PLMLinkedInChallenge #SocialMediaMarketing #TrendPredictions

Navigating the world of digital marketing can be complex, especially when it comes to influencer marketing. Software like CreatorIQ can help manage these campaigns using AI, which can even measure ROI in real-time. This technology is a potential game-changer for businesses, making influencer marketing more cost-effective and easier to manage. CreatorIQ, whose clients include Disney and Salesforce, recently appointed Chris Harrington as their new CEO, signalling fresh perspective and experience in the field. His 20-year tech marketing leadership record could bring about beneficial insights for businesses looking to boost their online visibility. If the complexities of online marketing are overwhelming your business, isn't it time to reconsider your strategy? Leveraging innovative technologies could be the key to unlock your business growth. Get in touch and let's explore the possibilities together. #DigitalMarketing #OnlineBusiness #SocialMediaStrategy #BusinessGrowth #MarketingTips

I’ve seen a lot of trends come and go, but AI agents are here to stay. The hype isn’t just noise—millions of dollars are pouring into AI agent technology, transforming how work gets done. But there’s one area no one is talking about: influencer marketing. Yes, AI agents are powerful tools in marketing, but when it comes to influencer marketing, they’re game-changers. Here’s how: Influencer Collaboration Outreach: AI agents can identify the perfect influencers and automate outreach, saving you days of research and emails. Influencer Campaign Planning: With AI agents, you can create a full campaign checklist, ensuring nothing is overlooked and everything runs smoothly. Campaign Management: AI agents can track every aspect of your influencer campaign in real time, optimizing performance along the way. Content Approval Workflow: Reviewing influencer content used to take forever. Now, AI agents can streamline approval workflows, keeping your campaign on schedule. This isn’t just a fad—AI agents are going to reshape influencer marketing from the ground up, making processes faster, smarter, and more efficient. Don’t get left behind. Embrace Ai agents. #aiagents #influencermarketing #aiforecommerce

Here comes AI for the influencer sector: PRophet Releases New InfluencerMarketing.ai Products #influencermarketing #strategy #ai

🚀 Game-Changing Marketing Insights from Marketing Kingdom Malta 2024! 🚀 Marketing Kingdom Malta 2024 was packed with innovative strategies and fresh insights that every marketer should know. From the latest in AI-driven personalization and short-form video tactics to e-commerce evolution and personal branding tips, this event had it all. In my latest blog, I cover the top takeaways that can help you adapt, engage, and grow in today’s fast-paced marketing landscape. Whether you’re exploring AI, influencer marketing, or community-building through e-commerce, there’s something here for everyone looking to level up their strategy. Check it out and get inspired!