Meet Our Changemakers Who Empowers Women Through the Power of Product Differentiation!
Meet Ella Rizki, the inspiring figure behind KWT Nira Lestari and one of the changemakers from CCE 3.0, has transformed her village’s natural abundance into a global #business success. With a clear vision and a passion for empowering her community, Ella turned challenges into opportunities.
In 2015, motivated by the struggles of mothers in her village who had to work far from home to support their families, Ella founded Kelompok Wanita Tani Nira Lestari in Magelang, Central Java. This initiative allowed women to stay #productive from home, remain close to their families, and still contribute to their household income.
Using the village's abundant coconut resources, Ella tapped into their potential to create #innovative products. Applying knowledge from her university studies, she expanded beyond coconut sugar production to develop other value-added products. Coconut meat is processed into Virgin Coconut Oil (VCO), while coconut flowers are turned into plant-based honey. These innovations have propelled KWT Nira Lestari to global markets, with products now reaching Korea, Thailand, Malaysia, and the Netherlands. This achievement not only showcases the power of product differentiation but also brings economic benefits to her community.
Find out more how KWT Nira Lestari is making waves internationally and uplifting their community. Watch the story link in the comments!
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