📣 PR is about getting a respected voice to tell your story, mention you, your business, or your products/services, and essentially give you a stamp of approval.
The ‘respected voice’ could be journalists or influencers, but it could just as easily be a podcast host or an event organiser - it depends who you are trying to reach (your target audience).
This independent endorsement from influential people, especially those with large platforms, can reach hundreds, thousands, or even millions. 🌟
But how does it work?
Journalists and influencers are busy! They can't sift through endless sources to find what's hot. That's where PR comes in.
You need to present your brand info in a way that makes their job easy.
Forget the fluff—focus on the who, what, where, when, and why. Pair it with great photos and ensure it's timely. Your story must pass the 'why now' test. If it doesn't, you’ll miss the mark.
Ready to get noticed? Make sure your story stands out! ✨📸📰
PR & Influencer Manager Iberia at Pandora / International experience
3mo🫶🏻