Pangaea’s Post

Ineffective marketing tactics that squander money include those where the marketer is unaware of the target audience's needs and qualifications, leading to a lack of trust. This is a correct example of wasting marketing campaign. (I already have PMP Certification) Rather than wasting resources on such ineffective strategies, companies should invest in hiring a smart sales team to drive revenue.

Meet the faces behind Virtana! Today, we’re shining the spotlight on James Harper our head of product marketing, public relations, and analyst relations. With over 15 years of experience in marketing, James is passionate about helping organizations tell their story in a way that resonates effectively with customers. Get to know James: 🔹When you are at work, how do you motivate yourself? I’m motivated by the real, personal value we bring to individuals in mission-critical industries. A customer recently told me, “Your company has given me my life back.” IT leaders face immense pressure, and our platform helps them reduce risk, increase availability, and improve efficiencies. As a result, they can focus more on what matters most—spending time with family and pursuing personal passions. Knowing we make that kind of difference keeps me energized and driven every day. 🔹Who are some of your biggest inspirations within the company? I’m inspired by the collective effort of our teams that consistently go above and beyond for our customers. Our sales and CS teams are tireless advocates, while product and engineering deliver innovative, user-friendly solutions. Our internal teams work behind the scenes, often without recognition, but always with the customer in mind. And our marketing team creates an impressive volume of powerful, customer-focused content. As a collective team, we’ve broken down silos to accelerate the delivery of meaningful customer outcomes—a rare achievement in any industry today. 🔹What’s the best advice you can give to someone who just started their career? Don’t feel you need to have all the answers, but know where to find them. When someone asks for your help, and you don’t have the answer, never say, “That’s not my job.” Instead, guide them to the right person or resource. By doing this, you’ll quickly build strong connections with colleagues, tools, and systems and become a trusted go-to leader in your organization.

You're handling brand or talent communications. It's an area like health, employment, education, charity or leisure. When it comes to the job at hand, people around you make a big difference and so does the reputation of your organisation. Maybe your brand is standout. PR is perfect. Creative runs like clockwork. Digital delivers the goods. Advertising campaigns are effortless. Or maybe there's something that's just not quite where you'd like it to be. Showing your brand at it's best, attracting talent to your teams, and promoting your reputation in the public and professional domain is always full of challenges. But that doesn't mean it takes enormous resource to get ahead. A small team with a big idea, the right tools and a bit of hard work goes a long way.

This summarizes a complex topic so perfectly. Professional services firms tend to focus on the “prettiness” and promotion; they miss the boat on strategy entirely. Don’t get stuck at the bottom of this list! #legalmarketing #accountingmarketing

Well, ain't this the truth. Love some Seth Godin 🌔 words o' wisdom. 👇 "The head of marketing: It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done. Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this. Promotion: This is more tactical. It’s coupons and PR and perhaps advertising. It’s steady permission marketing, a thoughtful content strategy and a team of people who consistently and generously tell your story. This is what many people think of as marketing, but while it needs to be consistent with the strategy, it’s a different set of skills and activities. Sales support: In many organizations, the main role of marketing is to support the work of the sales team. This integrated role feels very different from the typical brand marketer’s job. Project management: Given how much time, money and effort go into the marketing function, it requires consistent and insightful leadership. There are a lot of constituents, moving parts and decisions to be made. Prettiness: Definitely not worth putting in bold. This is logo design, empty phrases about look and feel and endless debates about taste. When the CEO says she’s looking for marketing help, it’s probable that what seems to be missing is promotion. But without the other two elements, not much is going to happen." h/t Alex Hillinger #marketing #headofmarketing #integratedmarketing #fractionalleadership

This. Marketing is "not one job, it’s at least three". It's strategy, promotion, sales support, project management and more. Yes, making things look pretty is in there somewhere too but: 🔹 Without good messaging and stories, marketing campaigns won't be effective. 🔹 Without promotion, no one will know who you are or that your product could solve their challenges. 🔹 Without alignment with sales, there's no way marketing can help drive pipeline. I highly recommend Seth's blog and books - currently enjoying "This is Marketing".

😃 As most of you know, I always talk how important to have a good marketing strategy because a good marketing strategy overcomes just about everything else. But let's discuss about the role of the head of marketing. As Seth Godin writes in his post it’s easy to be confused about this job, because it’s not one job, it’s at least three: 🎯 Marketing Strategy: Beyond promotion, it involves positioning, storytelling, and understanding the desired change. 📢 Promotion: Often seen as marketing, it's the tactical side involving coupons, PR, and content strategy. 🤝 Sales Support: In many organisations, marketing's key role is to support the sales team, presenting an integrated approach that varies from traditional brand marketing. 📊 Project Management: Given the substantial resources invested in marketing, effective leadership is important. 'When the CEO says she’s looking for marketing help, it’s probable that what seems to be missing is promotion. But without the other two elements, not much is going to happen.' 🚀🌐 If you're seeking to improve your brand, overcome challenges, and create lasting impact, contact me for a consultation, and together, we can create a comprehensive marketing strategy that aligns with your objectives. #marketingstrategy #brandelevation #digitalmarketingconsultation

Understanding Marketing roles. Allow me to do the #Lordswork. Most businessess have no idea how to differentiate roles.Take a minute to read what the godfather of the marketing in America has to say about marketing. Probably this authority will guide businessess. 😇 Hopefully after this you will know where you lie or how to add value to the business. #salessupport #promotion #marketingstrategy

Highly recommend

As a Marketing Operations Lead/Manager, You are not just a manager — You are the architect of possibility, developing and executing strategic marketing plans to drive business growth and competitiveness. You are the one who ensures that the gears of marketing machine are turning smoothly and efficiently. You are the secret sauce that mixes together data-driven insights, technological prowess, and creativity to create innovative marketing campaigns. You oversee the execution of our marketing initiatives, analyzing market trends with astute vigilance, detecting threats and opportunities for tactical advantage. You optimize resource allocation with efficiency and prudence, maximizing returns on investment. With a keen eye for data and a passion for innovation, you’re a catalyst for change, identifying areas of enhancement for continuous improvement. You shape powerful campaigns and strategies to captivate audiences and motivate teams. Facilitating cross-departmental collaboration, you ensure unified vision and effective operations. You orchestrate innovation and teamwork to elevate the marketing ecosystem. Dear Marketing Managers, embrace your role, for in your hands lies the power to transform vision into reality, and ambition into achievement. Let's orchestrate greatness together. 🚀 #activationplus #marketing #brandmarketing #customersatisfaction #research #advertising #media #outdoorAdvertising #marketresearch #productlaunch #brandactivation #salesactivation #marketdevelopment #customerprofiling #salespromotion #tradespromotion #merchantenrollment #consumerengagement