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Major Sports Leagues Capitalize on Fan Engagement with an Assist from Strategic Adobe Consulting Partnerships⚾ 🏉 📱 As the only consulting firm directly connected to our products and subject matter expertise, #AdobeProfessionalServices uniquely helps solve customer problems like Personalization at Scale. Learn more about our services and how best to partner with our team moving forward at adobe.com/consulting and click “Talk to Us”. Or feel free to reach out to me directly! As a lifelong New Yorker, the autumn season in The Big Apple always finds a way to pull the baseball fan out in me and with Yankees and Mets both embroiled in pennant races over the past several months it made it even that much more special this year. As a HUGE Mets fan, it's hard to express how grateful I am for such a magical summer despite coming up short in Los Angeles. And, as much as I hate to admit it, 2024 could be a very special year in The Bronx thanks to the resurgence of slugger Giancarlo Stanton leading the Yankees to their first World Series appearance since 2009.  Those who know me know that I've spent over 20 years in the sports industry in different leadership capacities, an achievement that I'm extremely proud of. In my 3+ years at Adobe, I've been fortunate to work on with two of our leading customers, the National Football League and Major League Baseball, as they work to navigate the complex landscape of connecting directly with their fans at scale by revolutionizing fan interaction via the Adobe Experience Platform (AEP). It’s an exciting time to be working in sports and technology as we work to strategically define how best to connect with fans with the right message via the right channel and precisely the right time.      The collaboration with these major sports leagues has been even more significant because Adobe’s range of applications sitting on top of AEP enabled these leagues to provide personalized experiences like in stadium offers and tailored, custom game highlights and features. To date, these tactics have improved aspects of fan engagement from ticket sales and product promotions to creating hyper-relevant dynamic content at scale. The cutting-edge nature of fan connection at the league level was in full display at Summit 2024.     With such great impact and results thus far, I’m excited to continue to see how sports fans will be positively impacted in 2025 and beyond!

If you're heading out to Adobe Summit in Vegas later this month, here are a list of Merkle sessions that you should add to your agenda! (All of the details can be found at the link below.) 3/26 at 2:30p How Kellanova's Brands Transformed Loyalty with Content Supply Chain 3/28 at 10:30a Verizon Takes Charge: Achieve Martech Success to Power Advanced Use Cases In addition, we'll be hosting these TED Talks at Merkle Booth #937 - Proven Strategies that Build your Content Supply Chain - Build Customer-First Experiences Powered by Adobe - How to Gain Better Identity Match Rates without Cookies - How to Expand your Adobe Investment with GenAI https://lnkd.in/gg9rjtTJ

If you're heading out to Adobe Summit in Vegas later this month, here is a list of Merkle sessions that you should add to your agenda! (All of the details can be found at the link below.) 3/26 at 2:30p How Kellanova's Brands Transformed Loyalty with Content Supply Chain 3/28 at 10:30a Verizon Takes Charge: Achieve Martech Success to Power Advanced Use Cases In addition, we'll be hosting these TED Talks at Merkle Booth #937 - Proven Strategies that Build your Content Supply Chain - Build Customer-First Experiences Powered by Adobe - How to Gain Better Identity Match Rates without Cookies - How to Expand your Adobe Investment with GenAI https://lnkd.in/gg9rjtTJ For those interested in AEM, please see the Content Management tract here: https://adobe.ly/49FttqL

Last week, I had the privilege of attending the Adobe Summit at the iconic Marina Bay Sands, and it was nothing short of phenomenal! 🚀 From the moment I stepped into the venue, I was immersed in a world of digital innovation and marketing excellence. The sessions were packed with insightful presentations and hands-on workshops that showcased the latest advancements in digital experiences. #Adobe continues to lead the way in transforming how we connect with our audiences and deliver personalized, impactful interactions. One of the highlights of the summit was the opportunity to network with industry leaders, not only from Adobe but from across the tech world. Engaging in thought-provoking discussions with these experts provided a wealth of knowledge and new perspectives. It's truly inspiring to see the passion and ingenuity driving our industry forward. Meeting peers and thought leaders, exchanging ideas, and exploring potential collaborations was incredibly rewarding. The energy and enthusiasm at the summit were contagious, and I left with a renewed sense of purpose and excitement for the future of digital marketing. A big thank you to Adobe for organizing a top event and to all the speakers and attendees who made it an unforgettable experience. Looking forward to applying these insights and continuing the conversation with all the amazing connections I made! #AdobeSummit #BestofAdobe2024 #DigitalExperience #Networking #Innovation #TechLeaders #DigitalMarketing #DigitalTransformation #Singapore #Technology #DigitalBusiness

At the Adobe Experience Makers Middle East conference, I joined Nathan Hancock to share my passion for content. The content landscape is changing fast, the number of channels, devices and formats is increasing. We spoke about how great content is at the heart of personalisation and how businesses can benefit from creating a Content Supply Chain; -      Establishing a single pipeline for content across the enterprise -      Removing the organisational silos -      Streamlining ideation and collaboration across functions -      Increase usage and speed to market via Artificial Intelligence -      Don't lose the creativity -      Prioritising higher value work via performance insights -      Implementing the right technology Looking forward to delivering more Content Supply Chain projects in the Middle East with our partners Adobe. Credit to Philippe Abed for the action shot! #AccentureSong #Adobe #ContentSupplyChain #Personalisation Mehmet Olmez, Joydeep Bhattacharya, Jonathan Fearns, Anthony Hart, David Fregonas, Humza Ijaz, Sabine Nassrallah, Philippe Abed, Sabiha Iqbal, Harry Hurst, Sam Woodward, Khurram Hamid, Kristine Lasam, Faisal Syed, Amine Bentabet, Ivano Collini, Rayan Lahoud, Wasim Ekila, Sarah Gunderson, Michelle Stephenson.

🌟 Attention Adobe Target Fans 🌟 Looking to elevate your Adobe Target skills and make the most out of this powerful tool? Dive into a world of insights, tips, and best practices at Adobe Summit 2024! 🚀 Explore our comprehensive Session & Lab list covering everything you need to know about Adobe Target, from beginner basics to advanced strategies. Whether you're aiming to optimize customer experiences, drive conversions, or unlock new levels of personalization, we've got you covered! Access our sessions on demand now and join the vibrant Adobe Target community on Experience League. Connect with fellow professionals, share your experiences. #AdobeSummit #AdobeTarget #DigitalMarketing #Personalization #ExperienceLeague https://lnkd.in/geaZu8yR

On this episode of the Six Five In the Booth, host Keith Kirkpatrick is joined by Adobe's Ken Reisman, Vice President of Digital Media for Enterprise, for an illuminating conversation on how Adobe is catering to the evolving content needs of modern enterprises. Recorded at Adobe Summit, Adobe's premier Digital Experience conference, this discussion delves deep into the realms of innovation, GenAI's business impact, and what the future holds for Adobe Firefly. Their discussion covers: * The significance of Adobe Summit as a hub for digital experience innovation and what enterprises are seeking to truly leverage the potential of GenAI. * Ken Reisman’s insights on the latest innovations and product announcements from Adobe, highlighting the developments he's most enthusiastic about. * The future trajectory for Adobe Firefly amidst Adobe's expansive innovation landscape and other key takeaways from the event. #Adobe #AdobeSummit #GenAI #DigitalExperience #KenReisman #TheSixFiveOnTheRoad

How can brands build customer-centric experiences using the power of Adobe? Learn about the Merkle and Adobe partnership to tap into your brand's full potential: https://ow.ly/JrA650SKyMp Featuring: Courtney Trudeau

Discover the magic of Adobe in shaping Indonesia’s digital landscape. Adobe is at the forefront of Indonesia’s tech evolution. It has been in the world of digitalization for 43 years. There can be no doubt about its contribution to the field of digitalization, right? Illuminate your understanding of Indonesia’s Digital Transformation with Adobe’s story. Get a glimpse of their impact in this clip – the full story unfolds on the Digital Transformation Indonesia Youtube channel: “Komitmen Adobe Kedepankan Peran Aset Digital with Martha Dewi (Indonesia Enterprise Sales Manager - Adobe ) #DTICX

Leverage Adobe's Experience Platform (#AEP) in Merkle's on-demand session from #AdobeSummit2024. From tackling business challenges to aligning #martech for advanced use cases, unlock strategies for driving revenue growth across multiple channels: https://ow.ly/Yk6k50RgF6O