ParallelDots’ Post

As #FMCG companies aim for premiumisation, ensuring their premium SKUs are available in premium stores at the correct locations is more critical than ever. Unlike mass-market products, premium products sell only when merchandised effectively - it's the age-old adage of "You buy what you see!" #ImageRecognition is the key to tracking merchandising execution at scale, especially in large markets with thousands of stores and complex channel dynamics. This technology enables companies to ensure their premium products are displayed prominently and accurately, driving sales and supporting their premiumisation strategies. Companies that hesitate to adopt this powerful tool risk falling behind in the effective implementation of their premiumisation plans. In today's competitive landscape, slow decision-making can hinder growth and success. Forward-thinking organizations that embrace #ImageRecognition like this beverage client are capitalising on the premiumisation trend and securing their market share. Don't let indecision hold your company back. Invest in #ImageRecognition today and take control of your merchandising execution to drive your premiumisation strategy forward.

Hugely under-appreciated CPG metric: GRABBABILITY The number of sellable units a grocery shopper can grab with one hand. CHOMPS is an example of a product with exceptionally good grabbability due to its long, skinny form factor. Compare it with Clif Bar. Both are $1.99 per unit at Trader Joe’s. And yet, I can wrap my hand around 7-8 CHOMPS, but just 1-2 Clif Bars. The result? More units of CHOMPS end up in my cart. Grabbability is *especially* key for impulse items. Takeaway: lean into items / packs / merchandising setups that allow shoppers to grab as many units as possible with one hand. #cpg #retail #didijustinventametric

If you have a product in supermarkets with 30 recent reviews and an average rating of <4.0, you need to reformulate it and fast. The good news is that we can help you quickly identify exactly what to do. Our SmartReformulation solution gives you scaled feedback from verified users in just four weeks. This feedback can help you convince your organisation to make the changes needed to meet shopper expectations. We have the reviews from all UK supermarkets, which we can share with you as reports and summaries. Now, you can identify which SKUs are at issue and the topline themes and take action to make quick, informed decisions. See our Blog (Google "Checkoutsmart Blog") for more about SmartReformulation or talk to one of our sales team at sales@checkoutsmart.com. #reformulation #shopper #brand #feedback #takeaction

There are thousands of UK listed supermarket products with poor reviews. The product needs to change to improve. We can help you make changes quickly based on scaled shopper feedback. Take action and save your SKUs! Our SmartReformulation solution will help you identify poor-performing SKUs, understand what shoppers have said in reviews, and design research to get exactly the answers you want, all in less than four weeks. This is the focused, actionable, accelerated help you need. Talk to me or one of our team on sales@checkoutsmart.com to hear how we can help. To read more about SmartReformulation, see our blog: https://lnkd.in/eDawQ8dJ #reviews #research #shopper #shopperinsights #smartresearch #marketing #npd #dontleaveittoolate

💥 +102k € in revenue, +1,821 customers, +18k units sold! 💥 Over a 6-month period in 7 hypermarkets, we implemented a data-driven merchandising strategy for a leading coffee capsule brand ☕️ 🎯 The goal? To stand out on the shelves and attract new customers beyond major retail chains. Discover the full story on how we measured and deployed this approach to boost both brand and category performance 👉 Link to the case study in the first comment! 👇

Just was shopping and wandering around and saw this sad pile of snacks that have been tossed aside. This is a big nightmare of mine! Our buyers see numbers and ring throughs but not the out of stocks, mishandled merchandise etc. 🥲 Just thought I would share in the CPG pain points. #cpg #cpgindustry #retail #retailmerchandising #messyshelves #storedisplay #snacks #founderthoughts

Our findings on the relevance of regionality in frozen present another opportunity for CPGs and retailers to build strategy together. Considering regional preferences when planning for product launches, line extensions, promotions and more will allow brands and grocers to deliver what shoppers want – wherever those shoppers may be. Learn more here: https://lnkd.in/g2gCT2Dw #frozen #retail #grocery #assortment #strategy #CPGs #brands

There are four opportunities that we take advantage of in our industry 👇🏻 👉🏻 Convenience Stores Manufacturers in the C-Store channel rely on Align to increase product distribution and support long-term sales and revenue growth. 👉🏻Grocery Stores Brands and retailers in the Grocery channel rely on Align for strategic merchandising advice to support increased conversion rates. 👉🏻Value Align supports clients in the Value channel by positioning brands to drive sales by standing out against traditional grocery and c-store channels, as well as competing value brands. 👉🏻Alternative Markets Alternative and Special Market channels retain Align to drive sales in non-traditional retail venues, such as farm and fleet and hardware stores.

In a Supermarket Customer sees small packs at eye levels, thinks portion control, and picks one CPG Category Manager sees small packs at eye-level, mental commentary “why! For god’s sake why”, ASPs 📉 Uptrading 📉 Quick dials Planogramming team, Quick dials store department manager to get corrected #retailsins #retail #ecommerce #moderntrade #CPG

Ever wondered which Manufacturers are most visible in Supermarkets? Here's a summary for 2023, highlighting quite a few differences between the major 2 retailers