PARCHELLE TASHI, M.A.Ed’s Post

PARCHELLE TASHI, M.A.Ed

I produce learning experiences based on the wisdom of experts that deeply impact their communities/teams and strategically create leverage in their business.

6mo

Want to learn the secrets to getting media exposure and nailing that interview? Christina Daves has got you covered! Let her show you how to leverage media to skyrocket your business success! New episode out now: https://lnkd.in/gnmRKMHz #PRtips #MediaMavens #AuthorsLeverage

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Transcript

So I work with people to build up that calendar. That's the easiest thing because otherwise you're like, ohh, what am I gonna pitch today? What are we gonna do today? And I do the same thing. I build out my own calendar as well. It's really important to have and different media outlets, you pitch at different times because they have different lead times. So learning when you're pitching TV, if that's what you do when you're pitching gangus newspapers, they all have their own nuances. Learning how to do that, then what's the newsworthy story idea? How do you create a great hook so you can hook the journalist in? How do you find that ideal? Journalists, when you get media, how do you nail the interview? I help you with that. Then what do you do with the media you get? Some people will leave a television studio or as soon as something's printed and they'll have phone calls for business. Some won't. So how do you leverage what you've gotten and use that to get your foot in the door? Use that to get new business. And then I have a big bonus on ChatGPT as your marketing and PR assistant. And that saved me exponential amounts of time learning how to prompt ChatGPT. Would be your personal assistant and create your content, your social media content, your blogs, your LinkedIn articles. I don't let it write your pitches. Chat you BT cannot write, cannot be your publicist and I've written about this, but it can help you with ideation and knowing how to ask the right questions to help you figure that out is critical.

Consultant & Trainer | Microsoft, English<>Spanish

6mo

What a great episode! So many nuggets of wisdom... thank you!

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PARCHELLE TASHI, M.A.Ed

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