PARITY | A Group 1001 Company’s Post

Women's sports isn't just having a moment -- it's mainstream 🚀 Read the findings from our brand new study in partnership with SurveyMonkey to find out why now is the time to invest in women athletes. One of my favorite stats: 🌟 32% of US adults are likely to purchase a brand's products if it supports women's sports or is promoted by women athletes. #MomentToMainstream

There is a saying that goes, "Without data, you're just another person with an opinion." It's safe to say that investing in women athletes is no longer just an opinionated topic; it should be a mainstream focus for all brands. The data provides proof. In one of the first surveys of its kind, in partnership with SurveyMonkey, we were able to uncover genuine insights from sports fans and everyday consumers on how they feel about women's sports and athletes. Two main takeaways I found were that women’s sports fans are 2.8 times more likely to purchase a product recommended by a female athlete than by another type of influencer. Additionally, 32% of women's sports fans are more likely to purchase from a brand that supports women's sports or partners with women athletes. This figure rises to 44% among U.S. female fans of women's sports. 💰 🏃♀️ 💪 #movementtomainstream #sportsmarketing #womenssports

Great report from SurveyMonkey and PARITY | A Group 1001 Company on the continued growth of women's sport and the evolving consumer trends across the world. Consumption is growing with Australian men topping the international charts for watching women’s sports. 82% of Aussie men say they watch women’s sports at least a few times a year and 28% say they watch women’s sports weekly or more frequently. Aussie women aren't far behind with 78% watching women’s sports at least a few times a year. Now it's time to convert that consumption into commercial returns! #womeninsport #consumertrends #sport #momentum

Parity just did something HUGE... literally! In partnership with SurveyMonkey, PARITY | A Group 1001 Company has just published the LARGEST global study on women's sports fans! 14,000 fans surveyed from 7 different countries were surveyed and here is what you need to know: -73% of people are watching women's sports (only 8% less than men's sports) -88% of people think of pro women athletes as impactful role models -64% of people believe there is not enough coverage of pro women's sports In other words.... people ARE watching women's sports so it is time to step up! When we increase the dollars behind pro women athletes, we increase visibility of the women we know to be role models AND the level of opportunity for the next generation of athletes. The full report is available for download here: https://lnkd.in/eYCRDQGi If you want to chat about women's sports and how you can get involved - shoot me a message! #WomenInSport #Parity

Get ahead of the game: 7 insights on women's sports today ⚽️ ⚖️ 44% of sports fans think the media should highlight more women's sport ⚽ 70% of female sports fans in Brazil follow their national football team 📅 Millennials are most likely to follow women's sports on a weekly basis 🇧🇷 Brazilian sports fans are the most engaged with the Women's World Cup 💰 70% say female athletes should earn the same prize money as men 📈 64% say it's easier to follow women's sports now than 5 years ago 🌎 Of 12 countries, 10 say their team will win the Women's World Cup Want to know what's next? Get the latest consumer insights straight to your inbox 👉 https://lnkd.in/dJKam4a6 #GWI #womenssports

Some really interesting research here from PARITY | A Group 1001 Company. Not so much for telling us things we didn’t know or suspect but for putting the weight of careful research behind it. A lot to digest in this, and very useful if you’re looking for regional data. Those of you toiling at the coal face of women’s sport will not be surprised by most of the data here - but then I don’t think Parity want to preach to the choir. So hopefully some of you out there, especially brands and agencies will look at this data carefully and make some smart decisions! It certainly helps support the case for more and better commercial funding in women’s sport. More than Equal #sportbusiness #roi #womeninsport

The Rise of Women's Sports: A New Era for Brands and Audiences #AWNewYork24 has been such a great opportunity to learn about industry trends and understand the challenges our clients face. Two sessions I attended yesterday that I could not stop talking about afterward both centered around the conversation of Women’s Sports. As Nicole Jeter West highlighted, Title IX's introduction in 1972 laid the groundwork for women's sports, but the momentum we're seeing today is just the beginning. Now, the question is: How do we  take it to the next level? The media, sponsors, and partners are playing a crucial role in driving the legitimacy of women's sports forward. As Kirby Porter stated, "This idea was started before the hype" — we’re meeting the moment, and consumers are ready for it. Julie Uhrman and Kara Nortman pointed out that there is no zero-sum perspective because the addressable market is so big. The female audience's engagement and alignment with media companies' desired demographics make women's sports a highly attractive market. Brands can leverage their partnerships to optimize timing and positioning for maximum impact. At the end of the day, if brands fail to meet the moment, not only will they be left behind, but they will also leave a lot of money on the table. I left both panels energized and excited to see where women’s sports and media will be in the next ten years. #AdWeek #WomenSports #NIL #Sponsorship #Partnerships

🚨New Research🚨 From Moment to Mainstream: What International Consumers Really Think About Women's Sports Report 🌎📈️ PARITY | A Group 1001 Company and SurveyMonkey partnered on the largest global study on women’s sports fans. Here's just a glimpse at the insights from 14,000+ people across 7 countries: 👀 77% watch women's sports (only 8% less than men's sports) 🎥 64% believe there's not enough media coverage of pro women's sports 🦸♀️ 88% think pro women athletes are impactful role models For more insights, check out the link  ➡ https://lnkd.in/edgjeUZP #MomentToMainstream #SurveyMonkeyxParity