PARITY | A Group 1001 Company’s Post

Olympics ratings have long demonstrated that investing in women’s sports is a golden move. ✨🥇 In a professional sports landscape that has historically undervalued and under-marketed women athletes, the Olympics have served as a (more) equitable playing field than women athletes typically encounter. The prioritization of women athletes in the Olympics when it came to media coverage & opportunities has not only enriched the Games, but it has demonstrated that gender equity in sports is not just a moral imperative — it’s simply good business. In this article, Caroline Fitzgerald - the Founder from GOALS | Women’s #SportsBiz, breaks down why in modern times, the Olympics make a strong business case for gender equity in sports. #Olympics #Paris2024 #OlympicGames #WomensSports #SportsBiz

The Olympics: A Business Case for Gender Equity in Sports

The Olympics: A Business Case for Gender Equity in Sports

PARITY | A Group 1001 Company on LinkedIn

To view or add a comment, sign in

Explore topics