ParkerGale Capital’s Post

So many interesting takeaways from this interview with Jean-Michel Lemieux (ex-Shopify CTO and ex-Atlassian VP Eng). Really useful take on "What slows companies down is time horizon friction," the idea that companies need to build movements and community over products (narrative -> stories), and "I'd love to build a multi-million dollar business with the least amount of people possible." You can see the clarity in his thinking and realisation of what's really important. So much we can all learn from here.

Jon Itkin’s recent post on their framework of ‘T-shaped Positioning’ was an exciting find a couple of weeks back. Breaking down the ‘differentiated value’ of April Dunford’s model into three supplements of Brand value + unique functional value + convenience is quite inspiring. In hindsight, from all of my previous work in positioning, I now realize that I’ve always added ‘convenience’ or ‘ease of use’ as part of the central positioning. It's a reminder that how a product ‘feels to use’ can be as important as ‘what it does.’ It takes me back to 8th grade - when I was taught the most straightforward definition to ‘What is a Machine?’ ‘A Machine is anything which makes a human job easier.’ Adding ‘convenience’ as a constant part of positioning ensures this sentiment is always reflected. This framework also helps to make sense of the constant confusion of where ‘brand-positioning’ ends and where ‘brand-positioning’ begins. Both are inextricably linked and are marginally different. Often, we find companies only begin to maturely consider ‘brand-positioning’ and ‘product-positioning’ (and their relationship) - as separate things when they launch a second product in the market.  

An insightful video on the steps to found and launch a new product: https://lnkd.in/e2-PDbBy (including how to find product-market fit)

Welcome to the second part of our exclusive video series on Private Label Business! In this episode, we go deep into market analysis, exploring the sizes of various markets and identifying key submarkets. Understanding your market landscape is crucial for success, as we discuss how to pinpoint competitors who are thriving and uncover their strategies. We'll also show you the characteristics of successful products and how you could leverage this information to design products that have the potential for success. This video series gives you the information you need to analyze competitors and understand market dynamics, whether your goal is to launch a successful product or plan for better placement on platforms like Amazon. Join us as we explore the journeys to success for private label business owners! https://lnkd.in/eJHrXbwx Check out our contents on YouTube: https://lnkd.in/ekNtmSgQ Facebook: https://lnkd.in/eSqmy8Zd or go to our Website: https://lnkd.in/e74wniYq #amazonfba #amazonfbasellers #amazonsellers #ppctips #amazonppc #digitalmarketing #amazonadvertising #amazonbusiness #privatelabel

The saying goes: know when to hold em and when to fold em. A client of ours “folded” a $1mm/year revenue source as part of their 8 figure business today. The decision was simple: Do we (as a brand) focus on what’s already working to maximize revenue or profit? Or do we invest in new channels of growth for the long term? There are seasons in business and for this brand, this season is about maximizing EBITDA today over long term opportunities. Many businesses are and will be making a similar decisions for departments and functions internally. My latest learning from this situation: Get all stakeholders in the room to make a holistic decision, otherwise blind spots don’t get covered.

Looking for Product-Market Fit? First Find Your Why. Nothing enables you to get to market and find product-market fit more effectively than working on a problem that you are authentically passionate about solving for people you are passionate about serving. Check out the latest post from my Co-Founder, Andrew Goldner, to learn why: https://hubs.ly/Q02DqbYk0 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗲 𝗿𝗶𝘀𝗲.

#BlitzWorkflow We recently had a productive meeting where our team spent time discussing the key trends in the POCT market from various perspectives. Here’s our discussion in action! Soon, we’ll be sharing our thoughts and insights on the most significant trends driving the future of POCT, so stay tuned! 🚀

Happy Framework Friday! Need a way to Visualize your Competitive Landscape 🗺️? Excited to share this perceptual map slide that provides a clear, visual representation of a brand's market positioning. This is an easy framework you can use in a boardroom or as a startup that wants to gain practical insight. How does it work? The tool plots your brand/product against key competitors based on crucial factors like pricing, quality, and feature set. With a single glance, you get a sense of how you fit vs. the rest and where the white space is. Ask yourself - where do we currently compete, and where SHOULD we compete (white space)? In the video - there's also a teaser for a new product I'm working on, and and invitation for help/advice from my community here :) Take a look!

Making the tradeoff between speed and quality - Ami Vora You don't need a PM to speak to developers - Ed Biden What to do in your first 30/60/90 days as a PM - Ant Murphy Six popular growth tactics … That don’t actually work - Elena Verna The above and so much more, in the latest Weekly Roundup edition of The Product Trench — Like this post? Like 👍 | Comment ✍️ | Repost 🔄 If you enjoyed this, then you might want to check out and subscribe to my newsletter👇

The Enduring Power of Focus: the Power of the Anti-Pivot. I was in DC recently for a few meetings and saw a truck that simply said “Garage Doors since 1921.” So I looked it up. And here’s what I found (see pic below). For over 100 years, this amazing company has had a singular, laser focus: garage doors. They’ve been a leader in innovation: in 1926 they invented the electric garage door opener (and thank goodness for that). Over these 100+ years, they’ve grown via geographic expansion as well as by adding adjacent services to their product portfolio: service and repair, design, consultation, and more. What a remarkable company. In this era of “pivot” - where 90 degree turns seem like a required, foundational part of any smart company’s strategy - seeing this firm reminded me of the enduring and transformative power of focus. Barnes&Noble should have been Amazon. Blockbuster, Netflix. People will always love books, movies, content - just via evolving delivery mechanisms. 1. Stay the course 2. Give your ideas time to take root 3. Make adjustments to respond to and anticipate changing market dynamics 4. Lead, don’t follow SOCIALDEVIANT #strategy #focus #business #marketing