PAR Technology’s Post

Live video in #eCommerce is vital for replicating in-store experiences and fostering human connections. It plays a crucial role in enhancing customer service and potentially increasing average order values. As eCommerce becomes more integrated into daily consumer routines, the need for personal interaction through live video becomes more prominent, offering a dynamic way to engage and connect with customers. #LiveVideo #EcommerceTrends #CustomerService #AverageOrderValue #HumanConnection #OnlineRetail #DigitalEngagement

Today the term ‘unified commerce’ has reached buzzword status.✨ It’s used to describe the delivery of seamless customer experiences across physical and digital channels and is gaining momentum, with an estimated 88% of retailers investing in it or considering doing so.💥     However, there are many different viewpoints on exactly how to unify your channels, systems, data and processes to deliver a truly unified customer experience.     If you’re looking for more on what unified commerce is and why it’s important, here’s your guide 👇    #customerexperience #unifiedexperience #unifiedcommerce https://lnkd.in/g8Mv4Gch

Retailers, your customers are telling you something about their digital experiences—and NPS alone isn’t going to uncover what it is. This week, we launched our 2024 Retail Benchmark Report, which leveraged our QXscore methodology to test the experiences of the top 25 retailers in the US. The results show that there’s so much more to the customer journey than what’s captured with traditional metrics like NPS or CSAT, and uncovering friction and obstacles in the shopping journey is the key to healthy experience scores across the board. Get the report to learn how retail leaders can better understand their customers' experience to drive retention and boost revenue. #CX #RevenueGrowth #CustomerRetention #DigitalExperience #Retail

🎉Flexible & diverse member benefits with SocialHub.AI🎁 Customizable perks + pre-built scenarios for rapid deployment. 🛍️ Integrate offline & online retail for a unified benefits hub. 💪 Boost customer loyalty & satisfaction! 🚀 #MemberBenefits #OmniChannelIntegration #SocialHubAI

How can gamification improve your customer loyalty? It’s become one of the most successful ways to increase loyalty but is it right for your business? Let me know your thoughts.

Boost your retail data-driven strategy with a CDP Download our free whitepaper and learn: ✅ How to navigate the unpredictable customer journey ✅ How to gain a true, actionable 360-degree view of customers ✅ How to adopt a data-driven strategy to deliver unique experiences that meet customers’ needs across the entire customer journey https://hubs.li/Q02xJNxn0 #RetailTech #CustomerDataPlatform #MarketingInnovation #ZeotapCDP #CDPforRetail #Omnichannelmarketing #Data-drivenmarketing

"Discover the power 💪 of personalised pricing with Summit's innovative Dynamic Pricelist feature 🔥 . Tailoring prices to suit different customer types, it enhances engagement and satisfaction. Elevate your shopping experience 📈 and drive conversions with Summit today! 💙 #SummitEcommerce #DynamicPricing #PersonalizedShopping"

Is your customer loyalty program actually driving retention or just ticking a box? Customer loyalty has expanded from simple rewards programs into a complex "loyalty ecosystem," leveraging personalized experiences, data analytics, and seamless omnichannel strategies. The question we need to ask ourselves is not whether we have a "loyalty program" but whether our approach genuinely fosters long-term relationships or merely serves as a superficial engagement tool with a short shelf life. True customer loyalty cannot be bought with points or perks - it's earned through consistent, meaningful interactions that resonate on a personalized level and make customers feel valued beyond their wallets. By leveraging data intelligently and anticipating needs rather than reacting to them, we can craft bespoke experiences that not only retain customers but deliver real value and trust and, ultimately, turn customers into real advocates for our brand. Let’s use this as an opportunity to reflect on our current strategies and ask: Are we truly listening to our customers and offering them value that matters? The future belongs to those who prioritize genuine connection over superficial engagement. Let's be among the leaders who pave the way for meaningful customer loyalty. I'd love to hear your thoughts. #CustomerLoyalty #EngagementStrategy #CustomerRentention

The Boston Consulting Group's Personalization Maturity Index reveals a striking correlation between advanced personalization capabilities in retail and revenue generation. Retailers who have successfully scaled advanced personalization features see, on average, a fourfold increase in revenue compared to their counterparts who employ less sophisticated personalization strategies. This statistic underscores the significant impact that tailored shopping experiences can have on a retailer's bottom line. By leveraging customer data to provide more relevant product recommendations, tailored offers, and individualized content, retailers can dramatically enhance customer engagement, loyalty, and, consequently, sales performance. #RetailPersonalization #EcommerceGrowth #BCGInsights #RevenueBoost #CustomerEngagement

Great insights from C-Store Dive's recent article on personalization in loyalty programs in 2024. Putting an emphasis on uniquely connecting with your customers helps drive sales and increase revenue. With 𝟲𝟯% of consumers saying they value loyalty programs, according to Dover Fueling Solutions’® Future of Fueling report, products like larger, interactive screens and managed media can encourage loyalty and better the customer experience, helping c-stores boost their revenue. 🔗Read the full article at: https://brnw.ch/21wGwIq ➡️Check out how to better your customer experience at: https://brnw.ch/21wGwIr #CustomerExperience #Loyalty #FutureOfFueling