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Does marketing creativity and AI go together like peanut butter and jam? They can if you use AI the right way. A recent Braze customer engagement study found it to be true. James Manderson, SVP of Customer Success filled in some of the questions I had after reading the report. So, if you are curious to understand what AI does for creativity and strategy in the marketing department, check it out. https://lnkd.in/g7VBYkjU #martech #AI #creativity

In the ever-evolving landscape of customer engagement, #AI has become an advancement in technology that is unavoidable as 81% of #marketers have reported that their organisation is currently using #GPT models such as OpenAI’s #ChatGPT and Google’s AI Gemini, formerly Bard. These were the results of engagement platform CleverTap’s AI customer engagement report which revealed that 64% of respondents have used AI to build real time personalised experiences for optimal engagement. #tech

Taking AI beyond chat functionality ➡️ generating dynamic personas for personalization at scale. With this utilization, unpack how it works in terms of: 🔍 Identification 📌 Assignment & Tracking 📊 Comparative Analytics 🔮 Predictive LTV See the full rundown on AdBuzzDaily 🔗 https://bit.ly/3zTYvhJ

Is hyper-personalization going to be the standard? Using AI and Large Language Models, businesses are now creating content that adapts in real-time to customer data. This goes beyond just addressing customers by name; it's about crafting messages that resonate with their current emotions, behaviors, and needs. Whether it's a marketing campaign or a news article, content that feels personal is content that engages. Some people think hyper-personalization is setting a new standard for customer loyalty and brand interaction. What do you think? https://lnkd.in/expmvNaG

Generative AI has made some great advancements to pave the way for a future where efficiency and innovation thrive hand in hand. Now AI can help brands take social media marketing and customer care to the next level 🚀 🤖 Check out these 10 new AI-Powered tools we've just released, and learn how you can increase efficiency in your business. - Generative AI intent generation - Dynamic topic and sentiment detection - Visual asset intelligence and tagging - Emplifi Librarian - AI Composer for Community and Care solutions - AI-powered case and topic summarization for customer care solutions - AI-powered image quality prediction and scoring - AI-powered Review topics - AI-powered listening data summarization - Upgraded PrimeTime

In the ever-evolving landscape of customer engagement, #AI has become an advancement in technology that is unavoidable as 81% of #marketers have reported that their organisation is currently using GPT models such as OpenAI’s #ChatGPT and Google’s AI Gemini, formerly Bard. These were the results of engagement platform CleverTap’s AI customer engagement report which revealed that 64% of respondents have used AI to build real time personalised experiences for optimal #engagement. #tech

According to research by McKinsey & Company, customized consumer experiences can: • Reduce customer acquisition costs by as much as 50%. • Lift revenues by 5 to 15%. • Increase marketing ROI by 10 to 30%. Some companies even saw revenue growth of up to 25%. With AI and ML, the days of generic loyalty programs are numbered. Personalizing the consumer experience not increases sales, but maximizes profit as well. Check out more on hyper-personalization, via AI and ML, in the article from Forbes below.

🔍 Discover how #AI is revolutionizing marketing! With AI-powered strategies, businesses can achieve up to a 30% increase in customer engagement 📈. Learn more about the impact of AI in marketing here: https://bit.ly/3TRW9pR

Did you know that 68% of consumers will switch to a competitor that offers a higher level of personalization? Attentive's new AI products are completely changing how marketers approach personalization. Learn more about them below.

Did you know that 68% of consumers will switch to a competitor that offers a higher level of personalization? Attentive's new AI products are completely changing how marketers approach personalization. Learn more about them below.