We are celebrating the launch of Paqmas. From now on, PAQMAS brings you a scientific, simple and better sports drink and gives you the energy to perform. It has been so fun to work on the brand together with the founding team and we are thrilled to see it coming to life. 💡 The PAQMAS Strategy was developed in a collaborative workshop. Together with the founders, we put their vision, passion and common values into words. PAQMAS is here to fuel all natural potentials. 💪 The PAQMAS Branding reinforces the essence of the brand name by presenting it over two lines. The intersection of the Q and the S emphasizes the concept of unity and team spirit. The brand name is italicized and tilted at 14° to accentuate the performance enhancement facilitated by PAQMAS products. 🎨 The PAQMAS Brand Colors reflect the juxtaposition of PAQMAS’ focus on nature and on powerful energy. These two colors are rounded off with the use of raw materials such as cardboard, underscoring their commitment to sustainability. 📸 The PAQMAS Tonality is characterized by realistic sport scenes. Emphasis is on conveying emotions and showcasing their products’ impact rather than focusing solely on the products themselves. The photography style creates a feeling of proximity and authenticity through an analog image look while taking unseen perspectives. 📝 The PAQMAS Layout and Packaging design is kept minimalistic to emphasize the scientific nature of the products. #LETSGOPAQMAS Photo Credits: David Gottwald Thanks to Robin Ungerath, Felix Hanika, Philipp Hartmannsgruber
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Sports Design Thinker | Pascher+Heinz | Keynote Speaker
4moWhat a great movement. The #championsmindset from atheletes for athletes. Wie sagt der Bayer: „Pack mas“ 💪🏽💪🏽💪🏽