🚨 New from Adriver: Exclusively Central London T-sides & Supersides 🚨 Our two new Central London Bus formats are ideal for reaching consumers living, working and exploring London. Our new formats launched earlier this month with campaigns for the National Army Museum and Witness for the Prosecution on our new Superside and T-side formats. Our buses, ✔ deliver exclusive coverage of Central London through trusted formats 🕙 travel set routes, several times a day 🌍 are part of the world's first and only low carbon tourist fleet Each Central London bus is GPS-tracked (just like our Motorway Mega Rears) meaning that we can predict audience numbers with a high degree of accuracy thanks to our mobility intelligence partner, Seiki, 🎯 Our pack of 20 Central London T-sides delivers over 7 million contacts every two weeks 🎯 And our pack of 20 Central London Supersides delivers over 6 million contacts every two weeks Whether you're interested in using our Central London bus media to reach our domestic audience or to reach people visiting the capital, message one of the team below to find out more or email us at uk@adriver.co, 👉 Daemon Brown | Christian Ridehalgh | Kery Kedze #OOH #MobileOOH #BusAdvertising #SustainableAdvertising #Sustainability #NewProductLaunch #LondonAdvertising

Skyrocketing Awareness with 7 figure numbers in just 4 months. Metropolis Mall is a vibrant shopping destination offering a diverse array of stores and dining options. Metropolis Mall came to us wanting: - Increase brand awareness - Increase social media followers Metropolis Mall is a popular shopping destination known for its diverse retail stores and entertainment options. Despite its reputation in Cyprus, the mall had a poor digital presence, inconsistent organic content, and no paid advertisements. So we ran Meta ads for upcoming events and shop offers from the tenants. This strategy increased interest and engagement from the targeted audience, skyrocketing awareness and visibility with an impressive seven-figure impression count. The results are in: - Impressions: 6,263,943 - Link Clicks: 3,976 This is what we do at The Obsidian Co.™

Last week, I had the pleasure of attending the Global Licensing Expo in Las Vegas, and what an incredible experience it was! Here are some of the biggest takeaways that I’m excited to share with my clients, ICW members, and partners: Plush Toys Dominate: Squishmallows and similar plush toys are capturing the market's attention in a big way. Their popularity shows no signs of slowing down, making them a strong area of opportunity. Artists in the Spotlight: Artists are being featured more prominently than ever before. It's inspiring to see such creative talent being recognized and celebrated, opening up new avenues for artistic collaboration. Collaborations Galore: There’s a noticeable trend of collaborations between smaller brands and vintage brands. These partnerships are bringing fresh, nostalgic, and innovative products to the market, offering exciting opportunities for both established and emerging brands. What a week it was at the Global Licensing Expo! The insights gained are invaluable, and I look forward to leveraging these trends to help my clients and partners thrive in the evolving market. #GlobalLicensingExpo #LasVegas #MarketTrends #PlushToys #Squishmallows #ArtistSpotlight #BrandCollaborations #ICW #Innovation #BusinessGrowth

#DOOH #TrainStationsComesAlive We are beyond excited to unveil new additions that will help you tell your brand story with a burst of vibrant visual and audible experience! 🎉✨ Our latest digital out-of-home screens are designed to engage commuters, prompting them to pause and appreciate an up-close and personal experience like never before. Whether they're rushing to work or leisurely strolling through the city, these screens invite them to take a moment and immerse themselves in your story. 🌀👀 Imagine visuals that leap off the screen and sounds that draw you in, creating a dynamic and unforgettable interaction. This isn't just advertising; it's an experience that bridges the gap between your brand and our audience in the most innovative way possible. It's time to build a truly close-up anamorphic experience that will blow your mind! Stay tuned and get ready to be amazed. Your commute just got a whole lot more exciting with Stellar Ace. #ShaBShares #StellarAce #Catalysts #DigitalOutofHome #BrandStory #AnamorphicExperience #InnovativeAdvertising #EngageAndExperience

Shifting my focus from Asia to the U.S., where some of the most spectacular #DOOH screens are emerging. 🌆 Take the massive #LED display at The Moxy & AC Hotel DTLA—it's not just a screen it's a landmark. 🏙️ Stretching nearly as long as a football field, its seamless design transforms an urban corner into a dynamic digital canvas. 📈 Branded Cities #FutureOfDOOH #DigitalBillboards #DOOHAdvertising"

Art in motion and new ways to capture the attention, conquer and call your audience to action. Everything together and at the same time. #OOH and #DOOH are no longer only associated with brand positioning or awareness but are the first step in the customer journey in the online sales segment.

The advertising opportunities of atriums, shopping malls, and other retail spaces are, at first glance, numerous: lightboxes, roll-ups, and different types of banners, signboards, branded counters, etc., surround customers at every step of the way. But this is exactly where the main problem is - the customer's attention is distracted, and it is challenging to capture it and focus on your brand. Branded radio-controlled airships solve this problem perfectly and do it immediately. A branded airship hovering over the atrium will stand out from the first seconds against the background of various signs and advertising banners, and your ad won't get lost among the others. This way you can tell customers about opening one of your franchise stores in a new location or announce your brand's entry into the new country if you're opening your first store there. Branded flying models can take almost any shape. Their ability to float in the air will help you easily distinguish yourself from competitive advertising media and tell about yourself in a new way. #DronicoAero #Dronico #entertainment #show #event #woweffect #showelements #WorkingInTheAir

ICYMI: On Tuesday, Front Office Sports announced our inaugural list of 𝑩𝒆𝒔𝒕 𝑽𝒆𝒏𝒖𝒆𝒔. 🏟️ Organizations across the industry submitted applications and responded to questions about their technologies, mobile app features, food options/dietary inclusivity, transportation offerings, mixed-use functionality, and overall venue design. Sports Innovation Lab analysts and venue experts then reviewed all submitted entries, identifying key initiatives and activities that aligned with the evolving demands of the modern sports fan, and the responses were scored accordingly. Attributes considered for this award process were: ➖ Novel technologies that improve and enhance the gameday experience ➖ New approaches to simplifying and speeding up the merchandise and concessions process ➖ Exciting and engaging menu items ➖ Efficient ingress, egress, and wayfinding ➖ Facilitated transportation ➖ Easy access to wireless connectivity ➖ Physical and Cybersecurity ➖ Mixed-use development opportunities ➖ Venue design features Check out the full list ⤵️ https://lnkd.in/gjPGJ_tn

Ambient advertising refers to advertising at locations where people spend more time. These include shopping malls, multiplexes, coffee shops, gyms, sporting clubs, amusement parks, etc. These advertising formats can be static, digital or experiential. Do ambient marketing for your brand with Chams Global! www.chamsglobal.com +91 97 44 44 11 22 #companybranding #brandingcompany #ChamsGlobal #BrandTransformation #BrandingExperts #ChamsBranding #ChamsMarketing #IntegratedBranding

This is the Superbowl commercial of Kanye West's YEEZY brand. This ad helped the company to make 💵 $20 million 💵 dollars in just 🤯 24 hours 🤯 . Number of dollars spent on production $0 Revenue earned in single day $20M. The only cost will be marketing costs . But the point there is Superbowl is the biggest stage where companies release their best commercials every year. Many of the best ad commercials comes from here. But Kanye West has different plans. This commercial was shot from a phone. Those who question the power of personal branding I think this will be the answer for them . #personalbranding #enterprenuership #kanyewest #yeezy #adidas