Paste Marketing’s Post

Ever felt like capturing someone’s attention today is as challenging as trying to hold a conversation with a goldfish? Studies suggest our attention spans are decreasing. In this fast-paced world, the true game changer is mastering the skill of creating engaging titles. Your headline is the flashy sign board to your content's shop. Make it bold, make it intriguing, and most importantly, make it so captivating that scrolling past it feels like a loss. Think of your headline as the first pitch of your greatest game – you’ve got one shot to hit it out of the park. Whether it's evoking curiosity, offering value, or posing a provocative question, ensure your headline stands out in the endless sea of digital content. So, next time before you hit "publish," ask yourself, “Would this stop a goldfish in its tracks?” If yes, you’re ready to reel in your readers! How do you craft headlines that grab attention? Share your top tips or a headline that made you stop and read!

Ever felt like capturing someone’s attention today is as challenging as trying to hold a conversation with a goldfish? Studies suggest our attention spans are decreasing. In this fast-paced world, the true game changer is mastering the skill of creating engaging titles. Your headline is the flashy sign board to your content's shop. Make it bold, make it intriguing, and most importantly, make it so captivating that scrolling past it feels like a loss. Think of your headline as the first pitch of your greatest game – you’ve got one shot to hit it out of the park. Whether it's evoking curiosity, offering value, or posing a provocative question, ensure your headline stands out in the endless sea of digital content. So, next time before you hit "publish," ask yourself, “Would this stop a goldfish in its tracks?” If yes, you’re ready to reel in your readers! How do you craft headlines that grab attention? Share your top tips or a headline that made you stop and read!

I gained so many valuable insights last week from David Arkin's sessions on branded content and audience growth. 💡My mind was buzzing with countless new strategies to apply to my business. Check out my latest article below where I share some key takeaways and tips from the presentations!

It's FINALLY DONE! My legendary "Puffer Pipeline" is revealed! 🐡 I've gotten a lot of praise for my ongoing social media marketing strategy since I've launched it. It's now an integral part a part of the services I provide to my publishing partners when they invest in my titles. People have been curious as to how the hell I can swing it...or why the campaigns are designed the way they are. Well...since this entire endeavor is both part of my competitive advantage and a successful experiment in marketing and production ops, I figured I'd document my process and publish it as a portfolio piece. I put together a pretty extensive essay that documents the conceptualization, development and production of an entire scalable social media marketing pipeline. This is how I, as one man (for Mad Cave Studios "Edenfrost"), and Elliot Sperl and I as a duo (for "The Last Wardens" and everything else that's still on the way) are able to produce more high quality branded content than an entire marketing team, and still make it home for dinner. 👨🍳 🔗 https://lnkd.in/ggqZpQPn 👈 Note: I know this is nerdy as shit, but if there's any interest in hearing more about how this also extends into my thoughts about localization and digitization of the entire publishing industry...well, let me know. Maybe I'll write a sequel 😁 #marketing #comics #publishing #socialmedia #socialmediamarketing #writer #writingcommunity #comicbooks

I updated my latest article with a fancy-pantsy new eye-catching image. 😊 The reseach part of my RODEO content creation process is what makes my content value-driven, useful, and unique from anything else that's out there on the interwebs. I use the history of Taco Tuesday as my case example. 🌮 Let's do a deep dive into how I do the R in RODEO! (Link to the article in the comments ⬇️)

𝗚𝗿𝗲𝗮𝘁 𝗰𝗼𝗽𝘆 𝗶𝘀𝗻’𝘁 𝗽𝗲𝗿𝗳𝗲𝗰𝘁... 𝗶𝘁’𝘀 𝗵𝗼𝗻𝗲𝘀𝘁.   Stop trying to sound like a TED Talk. People want 𝘺𝘰𝘶, typos and all. - - - - - - - - - - - - - - - - - - - - 👋 I’m Sarra. I help brands and creators stop wasting time on content that screams meh and start building messaging that turns heads (and converts wallets). 🎯 I share bite-sized brilliance on strategy, copy, and brand voice daily at 8am & 2pm. Think of it as tough love for your content: witty, but it works. 🔔

That awkward encounter with the mailman? It's content gold. Sharing real-life moments makes you human, approachable, and memorable. Don't underestimate the power of authenticity. #AuthenticMarketing #RelatableContent #HumanConnection #ContentInspiration #RealLifeMoments

🎥✨ The video may be short, but its origin is even shorter! Initially, the concept seemed simple when our creative copywriter Mwanga Moola introduced it. However, connecting it to three generations (ages 7-13, 27-38, and 55-60) baking together—mother, daughter, and grandma—added depth and charm. My favorite part was crafting the outro. I hope you enjoy this video as much as I did. Just another day at Sprout and Shout Marketing! #MansaSugar #CreativeProcess #GenerationsBaking #SproutAndShout #VideoProduction #FamilyJoy 📺 Watch now and share your thoughts!

Warmer days ahead! May is here! ☀️ Can you believe summer is around the corner? But... let's tackle May first. This month is for Star Wars lovers 🛸 , mothers 👩 , wine drinkers 🍷 , and beyond 🌌 . 😉 Save this post for upcoming content planning! 🗓️ #importantdates #contentplan #contentplanning #importantholidays

Is your copy a dopamine dealer or a snooze fest? How to hook readers in 3-seconds flat in the age of goldfish attention spans 👇 You've got a tiny 3-second window to send your reader's brain on a dopamine high with your words. 💥 Otherwise, they're out. So, how do you keep them hooked? ✨ Craft a headline/hook that screams benefits 🔍 Stir in some curiosity 🌟 Make sure it's like nothing they've seen before 🤳 Use UGC or ugly "non-stocky" footage in the first 10 seconds (and as much as possible) so your ad doesn't look like every other ad out there! Ugly ads often do better 😉 👀 Keep your copy fresh, folks! What are some of your favorite best practices? #CreativeStrategy #DirectResponseMarketing #Advertising #Attention