Pat Ruta’s Post

Eighty-seven percent of streaming viewers report they see too many of the same ads, according to new research by MAGNA’s Media Trials unit in partnership with Nexxen. The study, It’s All in the Delivery: How Repeating Ads Affect CTV Viewers, Brands & Platforms, found that while participants who saw the same ad six times peaked in awareness at 92% recall, negative associations spiked, too. Viewers who saw the same ad six times said the ad was “annoying” by 48% over average, and “disruptive to their overall experience” by 33%. Overexposure also eroded purchase intent, with a 16% decline among those who viewed an ad six times. “Running a spot repeatedly during the same show might improve recall but at what cost? Study participants were clear on how frustrating it was to see the same ad again and again and this cast a shadow over the brand and the streaming network,” said Kara Manatt, EVP, Intelligence Solutions, MAGNA. People This is Insanity, AdGreetz AI Streaming Solution solves all these problems today. Brands not only will your ads be more hyper targeted but will deliver a great ROI on your media $$$. We are delivering smart data driven campaigns everyday in Europe, Australia and America. Publishers we can have you totally up and running within weeks. #data #brand #media #comcast #nbcuniversal #tubi #streamingtv #roku #plutotv #tegna #sinclair #nexstar #abc #CBS #paramount #netflix #disneyplus #disney #espn #telemundo #univision #amcnetworks #A&E #wbdiscover #IPG #wpp #markpenn # freewheel #cadillac #ford #gmc #volvotrucks #lexus #nissan #buick #toyota

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