Raise your hand if you had pie on the 4th of July! 🙋♀️ This year the Pie category is down -6% in dollars and volume. A few snapshots from 2023: 🥧 In the 2 weeks around the 4th of July in 2023, the pie category grew 9% in dollars and 31% in volume over the previous year 🥧 Last year, apple fruit pies led the category in sales and grew an additional 9% in dollars over the previous year 🥧 Of all fruit pies, blackberry experienced the largest growth, posting 112% lift vs the previous year 🥧 Outside of fruit Pies, chocolate cream (-6% dollar lift) and open face pumpkin (+4% dollar lift) lead the category in sales We'll see if the pie category spikes during the weeks surrounding the holiday this year. Which slice did you grab first at the 4th of July party? #NIQ #july4th #pie #marketinginsights #pathformance
Ann Martin
3mo
Pumpkin pie is my favorite!
Sally Lossing
3mo
Banana cream pie for me! 🍌
Sales & Marketing Executive with a passion for building brands and driving transformational change | The glass is half full | Opportunity is everywhere | Bookworm | Dog Mom | Arkansas Razorbacks Fan
3moI didn’t have pie this year, BUT Straub's Markets please please bring back the incredible “A Slice of Pie” brand pecan pies for holidays this year! It’s the best pie in the US. I am sure of it! 🥧