JOSY PAUL, CHAIRMAN/CCO BBDO INDIA ON 'HOW TO SHAPE CULTURE AND BUILD EFFECTIVE BRANDS' Josy Paul, Chairman/CCO BBDO India, is no stranger to ideas that shake the world. In fact, he was born during an earthquake. But that is not his claim to fame. Under his leadership, he and his creative teams were responsible for some of the most iconic and talked about work for Ariel washing powder #ShareTheLoad, and Whisper Sanitary towels “Touch the Pickle”. It would not be an overstatement to say that his work has challenged the long ingrained social taboos, superstitions and norms and has been the catalyst for creating radical changes in perception, as well as attitudes on a seismic level in India. Using his work for Ariel, which has been recognized as the most effective campaign three years in a row, and Whisper as case studies, Paul gave his virtual audience helpful tips on how to create work that is not just relevant, but that sets the wheels of change in motion. Read more at https://bit.ly/3PFhoZM #LIA #LIAawards #CreatedForCreatives #LIALegend #CreativeLIAisons #GlobalCoachingAcademy #inspiration #inspire #create #creative #creativity
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