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Blue Collar Media Group

Know Your Audience | The Villages, FL . To an outsider this commercial makes ZERO sense…a roofing company and a golf cart 🤦🏻♂️ But when you look closer things become much clearer. This ad was created for The Villages, a retirement community in north central Florida. Here’s a hint: EVERYONE there has a golf cart. What Gold Key Roofing was doing here is relating to their audience in terms they could understand. They aren’t trying to appeal to Orlando, or Tampa, instead to a specific area they service and then they created content speaking directly to potential customers there…that’s why you choose a custom video company that understands YOUR industry. #videoreview #thevillages #goldkeyroofing #roofing #roofingcontractor #bluecollarmediagroup #patrickcarr

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