During the panel discussion at Cannes Lions I discussed the process of media relations using artificial intelligence (AI), i.e. from content creation, insights gathering, distribution to communication measurement. I believe that AI plays a crucial role in modern creativity and content creation. It streamlines the process and therefore gives more room for creative activity, or the foundation of media relations, which is building relationships with media that are interested in the content and targeting the chosen audience. However, according to my book "The Art of Leadship Through Public Relations", this requires a change in the mindset of PR managers when evaluating campaigns. Accordind to AMEC research, more than 50% of PR managers, who are still sometimes leveraging the now obsolete AVE model. The goal is elevating and measuring the impact of communication on the functioning of the entire organisation. AI tools can help to do much of this #worldcom #icco #AI
Rückblick auf das Cannes Lions International Festival of Creativity! 🌟 Ein herzliches Dankeschön an Worldcom Public Relations Group und International Communications Consultancy Organisation für diese unvergessliche Erfahrung. Es war uns eine Ehre, einige unserer Worldcom-Partner persönlich zu treffen und an den spannenden Panels teilzunehmen. Rhodri Harries Harris hat letzte Woche die Diskussionsrunde zum Thema „Creative Success in Earned Media – The Inside Scoop“ gehosted und Bill Imada, Patrik Schober und Steph MacLeod einige Fragen gestellt. 🎉#CannesLions2024