Pat Strader’s Post

Explore the five key consumer trends for 2024, including neo-hedonism and conscious well-being. Learn how these insights can impact brand strategies. #ConsumerTrends #BrandGrowth #YahooFinance https://yhoo.it/3tCtuf9

Understanding what your brand is (and is not) is imperative to the future success of the brand. Especially when it comes to brand innovation. Consumer insights are an invaluable way to both discover and validate the brand ethos. Our number one consumer question is: “How do I buy Koia in bulk” We are asked this almost daily. Next week I will share the second most common consumer request. We have used both insights to create our most exciting and biggest innovation to date. Stay tuned #cpgindustry #beverage #plantprotein #innovation

The FutureBrand Consumer Index 2024 reveals a series of major consumer brand insights that companies simply cannot afford to ignore. 👀 Don’t miss out! Register now for early access on June 4th. 🗓️ https://lnkd.in/dbrQAt9 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024

89% of consumers love the brands that top our index. And 75% will pay a premium for them. Download our Brand Impact Index 2024 and find out who tops 320 of the biggest US consumer brands ➡️ https://ow.ly/Qlvo50S8t2o #BrandImpactIndex #BetterGrowth #GrowthStrategy

Just came across an excellent (and quite essential!) article from Daymon that's a must-read for anyone dealing with Private Label brands (and let's be honest, 🤔 who isn't these days!). The section that really caught my attention is on Page 6, where they delve into the multi-tiered portfolio of Private Label brands. It breaks down the Value, Mainstream, Lifestyle, and Premium tiers across different generations. For instance, the Premium segment of Private Label maintains the highest purchase intent among older Millennials, Gen X, and Boomers. So in other words, all PL is not created equal, and there are different consumer considerations you need to delve into. Definitely worth checking out! #PrivateLabel #RetailInsights Happy learning! S.

We surveyed 21,700 consumers globally to see what they think about 200 leading brands. Want to see where your brand may stack up? 📈 Download our new Relationship Marketing Trends: Brand Rankings Report here! ➡️ https://bit.ly/4gUq7UX #RelationshipMarketing #ConsumerInsights #BrandRankings

The consumer brand landscape is ripe for disruption. 💡 Today, FutureBrand introduced its first-ever FutureBrand Consumer Index – a groundbreaking study of 100 everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The report outlines key insights and opportunities, including: → How brands are falling short, missing key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. → How most brands aren't achieving their full potential when it comes to delivering on purpose and experience. → Approaches to close the gap between what consumers want and where brands excel. Download the full report here: https://lnkd.in/gvbpmZkM #FutureBrand #ConsumerIndex #ConsumerTrends #ConsumerInsights

💡 People typically have expectations of brands they are familiar with. These expectations include what they believe the brand can do for them, and how it will make them feel. But how can brands identify which beliefs and feelings resonate most? Check out our latest paper, How Context Can Inspire Brand Growth, that draws on our research to highlight the undeniable influence of both micro and macro contexts on shaping consumer decisions. #Brands #BrandGrowth #Context #BrandChoice #Ipsos

For the first time, FutureBrand will launch the 2024 Consumer Index—a totally unique and refreshing way to assess the packaged goods sector, and expose notable themes in how U.S-based brands are perceived! 🇺🇸   Discover which companies are gaining or losing brand relevance, and understand how to bridge the gaps and forge stronger, more meaningful ties with consumers. How will your brand score? 🔍 Find out June 4th—sign up now for first access to the report! https://lnkd.in/dtkP6UZG #FutureBrand #ConsumerIndex #FutureBrandConsumer2024