Paul Ashley Jensen DTM’s Post

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Business Development Mastery 🔴 4 Accountants | BDMs | Brokers | IT | Lawyers🌔 Master Connector | Speaking | Content | CRM | FollowUp > Business Development results OnLinkedIn & InPerson | Servant Leader

Is your marketing strategy more #LAM or more #LAY? Are you more #Interesting or #Interested ? For me this post a great example of sharing an experience and promoting others? (like so much of Craig Forman 0467 606 400 messaging) #LAM = Look at Me #LAY = Look at You MII#001

Paul Ashley Jensen DTM

Business Development Mastery 🔴 4 Accountants | BDMs | Brokers | IT | Lawyers🌔 Master Connector | Speaking | Content | CRM | FollowUp > Business Development results OnLinkedIn & InPerson | Servant Leader

9mo

great post Craig as always: I really enjoy how you promote others in your content #LAY

Nathan E.

Non-Executive Director | General Manager | Sales & Operational Excellence | Continuous Improvement & Change Management | Stakeholder Engagement

9mo

Paul Ashley Jensen should you have a balance of both? Genuine question. I do myself out of a lot of work for giving value away for no cost. But the LAM component if presented in the right manner can build confidence and trust in your overall offering and provide a platform for more LAY.. Again, very genuine question, I see a lot of content presented as LAY but really is LAM, like testimonials presented with a sales pitch.... Thanks mate.

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