Digiday’s Kayleigh Barber and Epsilon’s Rachel Cascisa discuss the path to #datatransparency and the industry’s responsibility to consumers with #cookiedeprecation: “There’s not enough being done as an industry to educate the average consumer about the value exchange between their information and advertising. Let’s be held to account and let’s be transparent—there’s no reason we shouldn’t. It’s our responsibility to make this a priority in early 2024.” #digiday #programmaticadvertising #adtech #martech
