Paula Caligiuri, PhD’s Post

Did you know that a person's cultural values influence their gift-giving preferences, including when choosing experiences over physical items? Research has found that giving experiences (instead of material things) is often better, especially when enjoyed together. Experiences can foster a deeper relationship and emotional connection between the gift-giver and gift-receiver.  But, there is a cultural twist. Read on. According to a study by Minji Suh and Hyewon Cho (2023), those with more individual-oriented values might prefer giving an experience (over a material thing) because they focus on increasing the recipient’s personal happiness and their self-development (i.e., individually oriented values). That said, the differences in their study across #cultures were not extreme. Many people, irrespective of their cultural values, enjoyed giving experiences. This was especially true when there was low social risk around whether this was an activity that the person would enjoy -- and something that was able to be enjoyed together. (This sounds like solid advice for giving experiences, regardless of culture, IMHO.) Check out the reel to learn more. Whether giving experiences or material things, #culturalagility is crucial in gift-giving. In some cultures, gifts are a significant expression of love and respect, while in others, they symbolize status or the expectation of something in return. The presentation of gifts, the importance of colors, and the act of receiving gifts (like modestly refusing a gift before accepting it) also vary culturally. This holiday season, it's important to recognize these #culturaldifferences to ensure your gifts are both respectful and meaningful. For more insights into cultural nuances, visit www.myGiide.com. #culturalintelligence #globalmindset #culturalawareness #holidays #holidaygifts #holidaygiving